10 Best Link Building Tools 🔗 2023 (Free & Pro)

Are you a WordPress website owner looking to improve your site’s traffic and increase sales? You might be looking for the best link-building tools on the market today, but what exactly is link-building and why is it so important for your website?

Link building is how your website gets linked to other sites. Link quality matters a lot when ranking your site in search engines. High-quality links give your site more visibility and traffic. We’re gonna show you some WordPress link-building tools that work.

As part of this article, we are going to explore the best link-building tools for WordPress sites, both free and paid options; as well as providing some stats and facts on how link-building can enhance your site’s SEO and overall performance.

In this article, you will discover some powerful tools that will help you achieve your goals whether you are new to link building or simply looking to streamline your current strategy. We invite you to read on to discover these tools.

Link Whisper

Ultimate WordPress AI Internal Link Building Plugin

Link Whisper is a premium WordPress plugin designed to help website owners create internal links on their sites quickly and easily. Unlike other plugins that only locate broken links, Link Whisper offers much more than that.

One of the most impressive features of this tool is its error reporting dashboard, which swiftly identifies all broken links on your website. It then provides a list of recommendations for you to decide how to proceed. With the help of this feature, you can keep your site running smoothly without any interruption.

Another great feature of the Link Whisper plugin is its keyword “link building” function. This allows users to enter targeted keywords and URLs manually, which helps the plugin in finding all previous and upcoming mentions of those terms linking back to your desired page.

Link Whisper is particularly useful in preventing orphaned content by creating internal links on your website. It makes it effortless to find and fix any broken links while also creating new ones. Moreover, with 12 months of free support included, you can feel confident that any issues or concerns will be addressed in a timely manner.

In conclusion, if you’re looking to improve your internal linking strategy, Link Whisper is an excellent investment. Its user-friendly interface, advanced features, and exceptional customer support make it a valuable tool for bloggers and business owners alike.

💰 Note: BetterStudio users get an exclusive $15 discount by using this link!

Key Features:

  • Creates internal links on the WordPress site
  • Error reporting dashboard identifies broken links
  • Keyword “link building” function to find targeted terms and URLs
  • Prevents orphaned content on the website
  • 12 months of free support included
  • User-friendly interface
  • Optimizes SEO through internal linking
  • Ability to fix broken links and create new ones
  • Improves internal linking strategy
  • Suitable for bloggers and business owners


an All-in-one SEO Tool With Powerful Link-building Capabilities

SEMrush helps you find links, evaluate their value, and reach out to search engines. Businesses looking to boost their website’s search engine visibility can consider the software an all-in-one SEO solution because of its powerful link-building capabilities.

It also includes other useful SEO, content marketing, social media marketing, and advertising tools, making it a better value for money than niche link-building tools. For WordPress website owners looking for traffic or sales increase, it’s an ideal choice.

You can identify valuable link-building opportunities based on the software’s 24 billion keywords across 130 countries. You can also run in-depth website audits using 130+ checks, which give you suggestions for improving your content and rankings.

Besides being able to track and analyze competitor websites and marketing strategies, this software is also able to generate reports on key marketing metrics that can help you identify areas in which your competitors are outperforming you and adjust your strategy as necessary.

Additionally, the internal link-building software can also help you manage and optimize your PPC campaigns, keep them organized, and monitor their performance, as well as help you automate the scheduling, preparation, and distribution of content on those social media platforms if you manage them.

Additionally, the software allows users to create and schedule white-labeled or branded reports, therefore making it very easy for you to share your progress with clients and stakeholders at any time.

As a matter of fact, if you are a WordPress website owner looking for a versatile tool that will help you fill many of the needs you may have in the areas of link building, SEO, content marketing, and many other areas, then SEMrush is one of the best tools you can find.

Pricing: Paid, starts from $119.95/month.

Key Features:

  • Provides powerful link-building capabilities
  • With access to 24 billion keywords across 130 countries
  • Allows users to run in-depth website audits
  • Users can track and analyze competitor websites
  • Generates reports on key marketing metrics
  • Helps manage and optimize PPC campaigns


Everything You Need to Rank Higher

Ahrefs is an SEO and e-marketing tool that provides end-to-end link-building capabilities, so it can be considered a competitor to SEMrush in this field.

The tool’s standout feature is its ability to sort pages by link growth, which helps identify which pages are receiving the most backlinks, enabling replication of strategies for other pages.

Its purpose is to assist content creators in improving the accessibility of their content to their audiences, as well as to help them build a search engine that will share profits with them – in fact, this software is devoted exclusively to helping them do just that.

The platform is designed to help users improve the performance of their websites, track and manage their performance, and identify topics to write about. Moreover, the platform comprises a blog, as well as a YouTube channel that is full of learning materials for guiding them along the way.

While some of its tools and all the learning materials remain free, subscribing can help support the company in its mission to provide useful content creation tools. With Ahrefs, website owners have everything they need to optimize their sites and increase traffic.

Pricing: Free & Paid, starts from $99/month.

Key Features:

  • Provides end-to-end link-building capabilities for SEO
  • The ability to sort pages by link growth
  • Users can replicate successful link-building strategies
  • Helps improve the accessibility of content to target audiences
  • Assists website owners in building a search engine
  • Helps improve website performance and track performance metrics


The Easiest Way to Track Your Link Building Campaigns

The Linkody software is a great tool for WordPress website owners who want to track and analyze the backlinks of their websites easily. In order to succeed in SEO, it is extremely important to analyze your backlink profile and identify bad links that need to be disavowed in order to achieve the best results.

However, it does provide you with quick insight into the progress of your link-building across top metrics like DA, PA, TF, and CF, even though it doesn’t do much to find link-building opportunities. With PDF reports, you can keep track of your client’s progress.

In addition to giving you a full view of your backlink profile, the software also shows you how they are distributed across all the important metrics, such as domain authority, spam score, IP address, and country. Besides, you get full reports on your anchor text and keywords, so SEO is a breeze.

With this external link-building software, you can check out your backlink profile compared to your competitors. You can discover your competitors’ backlinks, as well as which pages point to both yours and theirs. Using this information, you can get a boost in traffic and revenue by building links.

Overall, Linkody is a great tool for WordPress website owners who want to track their link-building progress and analyze their backlink profile. The tool might not be the best for finding new link-building opportunities, but it’s worth a try for 30 days without giving your credit card information.

Pricing: Paid, starts from $14.90/month.

Key Features:

  • Track and analyze the backlinks of your WordPress website
  • Identify bad links that need to be disavowed
  • Monitors your link-building progress across top metrics
  • Keep track of your client’s progress with PDF reports
  • Get a full view of your backlink profile
  • Easy SEO optimization with anchor text and keyword reports


Find Out Who Links to Your Website

An excellent link-building tool, Majestic is extremely useful for website owners aiming to improve traffic and sales. Link Context, a unique method for determining which links represent a particular page, makes it easy to identify links based on their positioning.

WordPress website owners aiming to increase sales could find this software useful. The keyword research feature can help optimize your content for better SEO performance by analyzing your backlink profile and discovering link opportunities for your website.

Its Site Explorer tool allows you to find the best websites to focus on when building links, while the Campaigns feature helps you track your favorite sites. Link Context also aids in finding links near you and your competitors, making it easier to identify opportunities for collaboration and partnerships.

You can streamline your link-building efforts by filtering by topic, quality, language, and industry-standard metrics. To identify improvement areas, you can compare top-level metrics for websites and URLs. You can gain a competitive advantage by looking at competitor websites.

You can find relevant websites with high domain authority and analyze their backlink profiles using the software if you have a WordPress site focusing on beauty products. By collaborating on guest posts or other link-building activities, you can increase your exposure and traffic.

Those who want to boost their SEO and link-building efforts will find Majestic SEO an excellent choice. Due to its intuitive interface and extensive capabilities, site managers will find it to be an excellent tool.

Pricing: Paid, starts from $49.99/month.

Key Features:

  • Link position makes it easy to find links
  • Allows users to track and streamline their link-building efforts
  • Enables users to analyze their backlink profiles
  • Users can compare top-level metrics for websites and URLs
  • Helps WordPress website owners increase sales
  • Makes it easier to identify opportunities for collaboration


an All-in-one Link Building Software

Pitchbox is a specialized influencer outreach and link-building platform that can help WordPress website owners find and connect with the top influencers and publishers in their niche, making it a great tool to increase traffic and sales.

With its integration with some of the best SEO providers like Moz, Majestic, SEMRush, Ahrefs, and LRT, the software also offers SEO metrics for link vetting, ensuring only authoritative publishers are linked to it.

One of the best features of the software is its multiple prospecting profiles and intuitive keyword search, allowing users to find influencers in their niche within seconds.

Using this feature, website owners on WordPress can save hundreds of hours every month and can customize every outreach email they send to meet their target opportunities without having to input their messages manually into Salesforce.

Its management, client, and team reports provide a white-labeled interface to track each step of the outreach process, from broad strategy down to campaign and user specifics. Managers and team members alike can refine their outreach strategies to optimize efficiency and maximize results.

Overall, Pitchbox is a fantastic tool for anyone looking to increase traffic and sales on their WordPress website. Its focus on link building and influencer outreach makes it relevant to the article’s subject of improving a WordPress website through plugins.

Pricing: Paid, starts from $495/month.

Key Features:

  • Specialized influencer outreach and link-building platform
  • Integration with some of the best SEO providers
  • Offers SEO metrics for link vetting
  • Multiple prospecting profiles and intuitive keyword searches
  • Customizable outreach emails to meet target opportunities
  • Refine outreach strategies to optimize efficiency and maximize results

BuzzStream is a very handy tool that can help bloggers and website owners improve their link-building campaigns and increase their traffic and sales as well. It covers everything from link building to social media marketing.

As per SEO, link building is an essential element in order to get your website indexed, and because of the software, you can find potential backlink opportunities and communicate with webmasters easily. If you are struggling to build quality links, the software could be a real game-changer.

Furthermore, the software not only enables users to build links, it also offers Digital PR features that allow people to create a list of journalists and bloggers who can be contacted for placements which can be helpful for individuals or companies looking to improve their online reputation and brand image.

It comes with a bunch of features that help you manage everything from prospecting to monitoring links so your outreach campaign goes smoothly. You can track the progress of your campaign with its project management feature, so you can optimize it better.

The software can be used to find and collaborate with influencers, another effective way to build quality backlinks. Collaborating with influencers can help your website get seen by a wider audience.

Despite not offering any additional bells and whistles, the software is powerful enough to manage digital PR and link-building campaigns effectively. BuzzStream is definitely worth a try if you are looking for an outreach platform that keeps you organized and grows your online presence.

Pricing: Free & Paid, starts from $24/month.

Key Features:

  • Finds potential backlink opportunities
  • Enables easy communication with webmasters
  • Offers Digital PR features for reputation management
  • Journalist and blogger list creation
  • Manages prospecting and monitoring of links
  • Tracks the progress of outreach campaigns with project management


The Secret Weapon for PR Consultants and Specialists

In order to get placements on news and media websites, JustReachOut is a tool designed to help website owners create targeted lists of journalists and influencers in order to reach out to them directly.

You are always able to obtain links to your content by using this tool, which offers outreach guidance to ensure the best results for your campaigns when it comes to link building.

Through link building, the software can help you boost your WordPress website’s traffic and sales. In addition to broken link building, you can build podcast or guest post outreach tools that will boost your brand’s trust.

Having consistently high-quality backlinks coming from podcasts and relevant blogs, along with brand mentions from digital publications, will allow your rankings to fly to the top of the search engine faster than anything else.

While JustReachOut may be more expensive than multi-functional tools like SEMrush and Ahrefs, it offers a specific and focused approach to link building that can make all the difference in your content marketing efforts.

Pricing: Free & Paid, start from $97/month.

Key Features:

  • Creates targeted lists of journalists and influencers
  • Ensures link-building campaigns are successful with outreach guidance
  • Promotes WordPress websites by building links
  • Build podcast outreach tools to increase brand trust
  • Guest post outreach tools
  • Achieve brand mentions from digital publications


There’s a Smarter Way to Do SEO

Moz is a versatile SEO tool that offers powerful link-building capabilities. Its Link Explorer tool specifically helps analyze the backlink profile of any website, making it easier to find link opportunities, remove bad links, and repair broken ones.

Also, this backlink-building software shows the anchor text commonly used to link to your website, which can help you to select the right keywords for your future content and to gain more backlinks to your site.

When it comes to improving your WordPress website’s traffic and sales, utilizing its Link Explorer can be indispensable. By analyzing your competitor’s backlinks, you can find new link-building opportunities and potentially increase your site’s domain authority.

Additionally, by discovering which anchor text sites generally use to link to your website, you can optimize your content with the right keywords and attract more organic traffic.

Moz’s 30-day free trial allows you to try out its features before committing to a paid plan. With its impressive link index and providing detailed metrics on any site in seconds, the software is undoubtedly worth considering when looking for ways to boost your WordPress site’s SEO.

Pricing: Free & Paid, starts from $99/month.

Key Features:

  • Link Explorer tool for analyzing backlink profiles
  • Ability to find new link-building opportunities
  • Links to your website with anchor text
  • Allows for optimization of content with appropriate keywords
  • Provides detailed metrics on any site within seconds
  • Versatile SEO tool for improving WordPress website’s SEO

In addition to email marketing and influencer search tools, NinjaOutreach can help with link outreach. It’s a bit more expensive than other link-building tools, but if you want a more comprehensive approach, it’s worth it. It provides specialized link-building features, plus influencer marketing.

The ability to access a massive, up-to-date database of high-authority influencer leads can be extremely valuable if you want to boost your website’s traffic and sales. You can also schedule unlimited link outreach emails with two automated follow-ups so you don’t lose track of your outreach.

By using customizable templates as well as dynamic fields which change content as leads are added or updated, this email marketing software allows you to keep mass outreach messages personalized. While still saving time on marketing campaigns, you can maintain a personal touch on outreach.

Furthermore, the software includes a built-in CRM where you can save conversation history, and attach relationship status, tags, and notes. This data can be used to start meaningful conversations and build relationships with influencers.

The NinjaOutreach platform can improve your website’s traffic and sales while also enabling you to build relationships with influencers. With its comprehensive set of features and emphasis on personalization and relationship building, it stands out from other link-building tools.

Pricing: Free & Paid, starts from $155/month.

Key Features:

  • Boosts website traffic and sales
  • Specialized link-building features
  • Scheduled unlimited link outreach emails
  • Customizable templates and dynamic fields
  • Emphasis on personalization and relationship building
  • Email marketing and influencer search tools

Your website can be ranked higher and have more traffic if you use Link Prospector by Citation Labs. Aside from sponsorship opportunities and link-addition opportunities, this tool is especially useful for finding people who can review your products or services.

As a WordPress website owner, you’re probably looking for effective ways to improve your site’s visibility and increase sales or traffic. One of the best ways to do this is through link building, and the software can make this process easier and more efficient for you.

Using this software, you can find and organize new outreach opportunities for your content to earn links and shares. In just a few minutes, you will find thousands of results for your key phrases. Once you find your top prospects, you can export them to CSV or Buzzstream.

It can save you so much time as well as streamline your workflow, allowing you to focus on the most promising links and increase your link authority. If you are a newbie or an experienced link builder, you are sure to find this software very useful for you No matter what type of links you are building.

As a result, Link Prospector by Citation Labs is a great tool to use if you want to rank your WordPress site higher and get more traffic. You can find the best link-building opportunities for your business with it because it’s easy to use, efficient and effective.

Pricing: Free & Paid, starts from $47/month.

Key Features:

  • Improves site visibility and increases traffic
  • Helps in finding new outreach opportunities
  • Provides thousands of results for key phrases
  • Allows users to export the top prospects to CSV
  • Saves time by streamlining workflow
  • Offers sponsorship and link-addition opportunities


What are link-building tools?

Link-building tools are software applications that help website owners or SEO professionals to create backlinks (links from other websites to their own) more efficiently and effectively. These tools can automate the process of finding, creating, and managing these links.

Why do I need link building tools?

Website ranking depends a lot on link building, but it can take a lot of time and effort. Link-building tools help streamline the process, so you’re not as stressed and time-pressed. You can use these tools not only to build new backlinks but also to manage existing ones.

Are link-building tools worth the investment?

Link-building tools can help you find new opportunities, track your progress, and stay ahead of the competition, which can improve your site’s SEO and overall success. They’re expensive up front, but the long-term benefits usually outweigh them.


Finally, we’ve talked about how you can build links, drive more traffic, and sell more stuff. We talked about Ahrefs, SEMrush, Moz, and so on. Choosing the right tool is crucial based on your website’s goals and needs.

There are plenty of tutorials and articles over on the BetterStudio blog that can assist you in improving both the performance and look of your website. There are lots of useful and helpful things you will find there that can help you get the most out of your website.

By keeping up with our social media channels, you’ll always be aware of the latest trends and strategies when it comes to SEO and website optimization. By following BetterStudio on Facebook and Twitter, you’ll always be in the know when it comes to the latest trends and strategies.

In the following article, you are going to find useful information that on its own should be able to provide you with some interest, and if you have questions or need further assistance, please feel free to let us know below as our team is always here to assist.

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