Marketing & SEO – Page 2 – Moonthemes Free WordPress themes

06Oct 2023 by Moonthemes

What Is SERP? Search Result Pages Explained for Beginners

If you’ve ever wondered about what is a SERP, this is the article for you. SERP is one of the many acronyms related to Search Engine Optimization (SEO) and it means Search Engine Results Pages. When people talk about SERPs, they’re usually discussing if their own sites are showing up for key searches and if they’re in good rankings. Understanding how SERPs work is critical if you take SEO seriously. You’re not only competing for the top rankings for search queries but also for different types of elements in any given results page. What is a SERP? Results pages explained Collectively, users from across the world make billions of searches per day [1]. Statistically speaking, if you’re reading this you’ve probably seen multiple SERP pages today. Here’s what one of…

03Oct 2023 by Moonthemes

Which Is Better in 2023?

Marketing & SEO, WordPress Plugins

Comparing The SEO Framework vs Yoast SEO may seem like a challenge. That’s because these are two of the most popular search engine optimization (SEO) plugins for WordPress. Millions of users rely on them. And, if you’ve been doing SEO for a while, you may have a bias toward one or the other. But, if you’re still on the fence about which SEO plugin to use, this article will help you make an informed decision. Once you know what each option has to offer, you’ll be better equipped to decide how you want to tackle SEO (and which tool can best help you with that). 📚 In this article, we’ll compare The SEO Framework vs Yoast SEO in terms of on-page optimization, readability suggestions, ease of use, and more. Let’s…

29Sep 2023 by Moonthemes

What It Is, Why and How to Employ It

Marketing & SEO, Tools

Visible regression screening ensures that any modifications you make to your site really do not interfere with the existing construction, functions, or interface. With out getting a customer on your very own web page, you’d otherwise continue being ignorant to any disruptions like visible bugs or unresponsive content material. On the other hand, with visible regression screening, you can spot troubles just before they lead to challenges for your end users. This way, you can make positive your internet site seems good and that all Consumer Interface (UI) things are doing work the right way. Improved nevertheless, you can uncover automatic instruments to make this less difficult. ⚙️ In this submit, we’ll consider a closer search at visual regression testing. Then, we’ll explore some gains and display you how to…

29Sep 2023 by Moonthemes

Technical SEO vs Content SEO: What’s the Difference?

Marketing & SEO

Have you ever wondered what the differences are between technical SEO vs content SEO? SEO is often associated with the technical aspects of search engine optimization, such as improving site loading speed and organizing pages with a specific structure. That’s technical SEO. However, you also need to balance technical SEO with compelling content that attracts new and repeat visitors to your site. 🧑‍💻 In this article, we’ll take a look at these two SEO types and how you can apply both of them to optimize your website. 📚 Table of contents: What is technical SEO? Technical SEO refers to all the techniques you might use to optimize your website for search engines to ensure that it’s crawlable, user-friendly, fast, and indexable. Search engines constantly crawl websites and follow links from…

28Sep 2023 by Moonthemes

How to Use Yoast SEO (Tutorial for Beginners)

Marketing & SEO, WordPress Plugins

If you’re looking to improve Search engine optimization (SEO) on your site, Yoast SEO is one of the most popular plugins. However, without following a thorough Yoast SEO tutorial, the settings and features can be overwhelming for beginners. That’s why we’re taking you through each step of the Yoast SEO setup procedure. You’ll use the configuration wizard for the initial setup. Then, you’ll need to understand the meta box and the dashboard and configure the most useful settings. ⚙️ An introduction to Yoast SEO Yoast SEO provides one of the easiest ways to optimize content on your WordPress site. This way, you can gain visibility in the search engine results and drive more traffic to your pages. For example, Yoast handles all the technical SEO aspects like canonical URLs, meta…

27Sep 2023 by Moonthemes

How to Add Meta Tags in WordPress in 3 Different Ways

Marketing & SEO, WordPress Tutorials

Meta tags can help search engines crawl and index your pages. In addition, you can incorporate keywords into your meta tags to gain higher search rankings. However, the default installation of WordPress doesn’t contain meta tag data. Therefore, you might be wondering how to add meta tags in WordPress. Fortunately, there are three ways to add meta tags in WordPress. For advanced users, you can edit your header.php file to manually add meta tags. Or, you can use a handy plugin to take care of this for you. Meta tags can help search engines better understand your content. For example, when you publish a post or page, you can assign tags that contain the language, meta description, author, and other relevant information. These tags consist of HTML code that is…

25Sep 2023 by Moonthemes

What Is Content material Decay? (And How to Counteract It)

Blogging, Marketing & SEO

The problem “what is material decay?” can be hard to answer. The straightforward respond to is that material this sort of as content articles or tutorials usually has a shelf lifetime. At some level, it results in being out-of-date or decays. If you permit that decay to get out of hand, it can make a ton of your site’s written content irrelevant. There are ways to counteract written content decay and they revolve close to shelling out attention to what your viewers is seeking for. If you can identify written content on your web-site that is no for a longer period relevant, it pays to take motion as an alternative of allowing entropy get its training course. What is information decay? (and how it impacts you) Virtually each individual style…

18Sep 2023 by Moonthemes

How to Create a Content Marketing Strategy: Complete Guide

Marketing & SEO

Creating content for your website, blog, or social accounts might seem like a simple task. However, without proper planning and consistency, you’re unlikely to achieve your content goals. Therefore, if you’re a new or growing business, you might be wondering how to create a content marketing strategy. Fortunately, our step-by-step guide will show you how to create a content marketing strategy. You’ll start off by choosing your ultimate content goal. Then, you can develop your brand story, create a content calendar, and evaluate your content against Key Performance Indicators. What is a content marketing strategy (and why do you need one)? A content marketing strategy is an efficient way to create, organize, and manage your content. You’ll design your strategy around one (or more) key goals. This way, all your…

28Aug 2023 by Moonthemes

What Is Local SEO and How to Optimize Your Website for It?

Marketing & SEO

As a website owner, you’re always on the hunt for methods to grow your audience and elevate your business. One particularly effective tactic is local SEO. But what is local SEO exactly? It’s quite straightforward actually and it says it right in the name. Unlike traditional SEO, which focuses on overall search engine visibility across the internet, local SEO specifically zeroes in on attracting a local audience. For small regional businesses or those boasting a physical brick-and-mortar store, implementing a local SEO strategy 📈 becomes crucial. So, in this article, we’ll delve into your burning questions. We’ll clarify not only what local SEO is but also how it operates and the ways you can harness it for your business. Let’s get started! What is local SEO? Local SEO stands as…

25Jul 2023 by Moonthemes

5 Ways to Boost Your Business With AI

AI Innovations, Marketing & SEO

If you’re a resourceful and forward-thinking individual working in marketing, leveraging AI in your day-to-day job is something worth considering. One of the most popular options is ChatGPT. However, its vast potential might have you feeling perplexed. You might not even know how to begin to use ChatGPT for marketing. 📈 The good news is that there are tons of creative ways you can utilize ChatGPT to enhance your marketing efforts. For instance, you could use it to help you generate email copy, product descriptions, and ideas for social media posts. An introduction to ChatGPT Chances are you’ve probably heard of ChatGPT. It’s a chatbot built with sophisticated Artificial Intelligence (AI) that comes in both a free and premium version: As a dialogue based AI tool, it can get into…