Website Design Ideas: Where to Find Inspiration?

Where do they get website design ideas? The #1 recommendation is to improve other people’s ideas implemented on the best sites. There is just one problem here – someone has already implemented it all. Another issue is that design ideas become outdated very quickly. Therefore, good design ideas should be your own.

This statement does not mean that you should reinvent the wheel and ignore the classical usability principles while designing a website. Every web designer traces the current tendencies to do the best possible job. A site could not be unique, but it definitely should be memorable.

Luckily, web design offers plenty of methods to achieve that. So, an artist should remember, systematize, and apply them correctly. In this article, I would like to tell you about several ways to find design ideas when you have none.

Table of Content

How to Start?

It’s great if the customer provides a detailed brief. This way, there is no need for a designer to guess the necessary elements. Otherwise, the designer has to ‘interview’ the customer first and then develop the project; it can be a stumbling block. 

So, let’s divide this big deal into the stages: functions 一 design 一 actions.

  • Nothing extra. Devise necessary website functions and essential design elements.
  • The structure first. Hand-pick website layout ideas, color palette, typography, and basic images.
  • Do not apply all at once. Strike a balance between elements you can do the best and necessary details.
  • Actions. Decide how to encourage the user to the target action. 

How to Find Web Design Inspiration?

If you do not have enough practice, developing a visual brief can be complicated. In this case, the best website designs will help you find inspiration. Others’ creative ideas and tutorials are the way for designers to hone skills without stealing website ideas. Besides, this is a possibility to understand better the clients’ needs and the integral functionality of the site. So, the step-by-step plan is as follows:

  • search website design ideas in the portfolios of well-known design studios and design communities;
  • browsing the competitive sites makes it possible to get a holistic impression of website designs traditional for a specific field (layouts, color palettes, images, typography) and find attention grabbers for new websites;
  • look for best website design examples in other areas, i.e., photo stocks;
  • read more blogs and dedicated resources to use the best examples in your works.

Where to Find Web Design Inspiration?

Here I’ve collected the references to the most popular resources.

#1. Awwwards is a place where developers and designers from all over the world present their best creations.

awwwards website homepage

#2. is a source offering eCommerce website design & tech inspiration that features 3000+ creative website examples. website homepage

#3. Designspiration picked up the best graphical elements to be presented on sites.

designspiration website homepage

#4. Land-book is a web design inspiration gallery with categorized examples of landing pages, portfolios, and blogs.

land-book website homepage

#5. 99designs contains the best design ideas for various website elements (logos, art, illustrations, etc.).

99designs website homepage

#6. SiteInspire collected 8000+ examples of web designs and interaction design examples.

site inspire website homepage

#7. Lapa Ninja contains both creative ideas and tutorials: 4864+ landing pages, free design books, web design tips, blogs, and free templates.

lapa ninja site collection

#8. One Page Love is a great website with the best landing pages, template ideas, and useful resources.

one page love website homepage

#9. Minimal Gallery is a gallery of minimalistic web designs. 

minimal gallery site collection

#10. The perfect grid is a collection of sites with a non-standard grid and the best website layouts.

the perfect grid site collection

#11. SiteSee is a gallery of innovative website designs broken down into convenient categories.

sitesee website homepage

#12. Screenlane is a site focusing on free mobile UI designs.

screenlane site collection

#13. contains sites with nonstandard designs, mainly hover effects and interactivity. website homepage

#14. Dribbble is a site where anyone can share their achievements and get feedback from web designers.

dribbble website homepage

This list is not limited to the galleries mentioned above. Design ideas can hit you while watching nature, photography, and art. Besides, not only best design examples can inspire you, but specific web design elements (fonts, color schemes, icons, graphics, etc.).

A Fine Line Between Imitation and Plagiarism

Although the sky’s the limit in web design, do not forget about its limitations. There is no anonymity on the Internet, so nothing stays buried forever. You can use the listed examples for inspiration, improvement, and development of ideas, but not for plagiarism. Conversely, a unique wireframe is the key to success in web design. 

Novices consider their success in copying the best design ideas as achievements. But they do it to get skills, understand the sequence of designing, and how well-made pages look. I’m sure that all these probes will allow them to develop their style.

NOTE. It is not plagiarism if you:

  • use some elements of the design and improve them;
  • use a template but alter it to fit your style;
  • take elements from different sites and combine them in your project;
  • imitate the others’ designs as a whole;
  • develop your own designs based on someone else’s ideas.

How to Design a Great Site?

Web design is not chaotic; it is a step-by-step process. Follow the stages I outlined below to design a great website:

  • analyze the competitors’ sites and find the niche leaders;
  • plan the site’s structure and design elements – these are the most critical stages toward a great website;
  • develop a website layout and navigation;

  • decide where to place content blocks, navigation elements, contacts, visuals, call to action, etc., and design the header and footer; 
  • develop the first screen (an attractive title, text, buttons);
  • create a story about the product and the company and find a place for it;
  • decide on the color scheme and fonts;
  • capture the user’s attention with valuable business context.

How to Improve Web Design Workflow?

I combed through many forums to find valuable tips and tricks for you. Here they are, generously topped off with the wisdom of many web designers. 

  • Money is necessary, but designers prioritize exciting and prospective projects over well-paid but boring ones.
  • Try to take the place of both site visitors and the customer.
  • Do not forget about the classic usability principles, but consider SEO and create visual and textual accents.
  • The structure must be clear and understandable.
  • Listen to your intuition.
  • Start with the most exciting page and present the maximum number of “hooks”.
  • Images help you connect with visitors emotionally as a large, bright photo catches the eye and creates a pleasant first impression.
  • Grids, contrast schemes, animation, and color changes grab the user’s attention.


People generate design ideas themselves, but they need a base to collect information and broader visions. You can use any idea but rework it and bring something of your own to produce a unique solution.

The sites with web design ideas presented above are a source of inspiration both for beginners and experienced web designers. Browse them to find the best ideas and learn to design websites of all types, share experiences, get advice, and find clients.

Anyone can develop web design creativity by gaining experience and looking for new ideas. Getting inspiration from other people’s work is the way to stay competitive and generate new original concepts.

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