Search engines really care about the URL structure, in Wordpress you can easily changed the Permalinks to search engine friendly and this can have a great effect on your website’s search engine optimization and ranking.

Default: “Ugly”

Using wordpress default Permalinks URL structure is not recommended even it looks bad for human.

this is Wordpress default URL structure

Search Engine Friendly

Now you can see how search engine optimized URL structure looks like

Don’t worry its very easy to do that follow the instruction below: -

1. Go to Settings and click on Premalinks tab.

2. Now you will see 4 common options that you can choose, don’t choose any of them.

3. Select the 5th option Custom Structure and in the box write exactly as the green tag below:-
/%category%/%postname%/

4. Thank click on Save Changes and you are done.

Now enjoy your new Search Engine Optimized URL structure and rank well on Search Engines.