9 Best WordPress A/B Testing Plugins 🥇 2023 (Free & Pro)

Are you a WordPress website owner on the hunt for the best A/B testing plugins? Well, you’ve come to the right place! In this blog post, we’ll delve into the top nine WordPress A/B testing plugins, both free and pro options, so you can optimize your website’s performance and drive more conversions.

You may be wondering, before we begin to discuss the juicy details of this article, what exactly is A/B testing and why is it important for me to execute it on my WordPress site?

You can use A/B testing to determine which version of your website works the best by comparing two different versions. You can make small changes and analyze the results to optimize your website and increase conversion rates. Let’s face it – as website owners, we want those numbers to skyrocket.et!

Now, let’s get down to business. In this article, we’ll explore the best A/B testing plugins for WordPress that will enable you to effortlessly run experiments, track conversions, and make data-driven decisions.

We’ll cover both free and paid options, so you can choose the one that suits your budget and requirements. So, without further ado, let’s dive into the world of A/B testing plugins for WordPress and take your website to the next level!

Best A/B Testing Plugins for WordPress

If you are looking to optimize your WordPress website and improve your conversion rates, look no further than these top-notch A/B testing plugins. Whether you’re a beginner or an advanced user, these plugins are guaranteed to take your website’s performance to the next level.

Discover the must-have tools that can help you make data-driven decisions and boost your online success. So, why wait? Dive into the world of A/B testing and unlock the full potential of your WordPress site today!

Nelio AB Testing is a versatile and powerful plugin for WordPress that allows you to create, manage, and track A/B tests. With real-time heatmaps, you can make informed decisions and improve your website’s conversion rate.

The plugin’s intuitive WordPress dashboard makes it easy to access all the information you need, while still being user-friendly. It goes beyond just testing headlines and titles, allowing you to experiment with new themes, menus, CSS rules, custom post types, alternative widgets, and more.

One of the standout features of the plugin is its compatibility with WooCommerce. Not only can you test different names, images, and descriptions for your products, but you can also use orders as conversion actions to verify purchases.

The plugin offers outstanding support, ensuring that you have the assistance you need along the way. Whether you’re monitoring visitor actions or implementing mechanisms to minimize testing on your site, Nelio AB Testing has premium plans that can cater to your specific needs.

Key Features:

  • Outstanding support is provided
  • Visitor action monitoring for website improvement
  • Flexible premium plans
  • Comprehensive test understanding
  • Minimize testing with various mechanisms

Adding My WP A/B Testing to your website will enable you to conduct A/B tests for your marketing campaigns and determine their effectiveness by testing the performance of both.

It adds Gutenberg blocks to your posts and pages, allowing you to experiment with different color schemes for buttons, compare conversions for complex block patterns, or compare conversions between total landing pages.

This plugin is especially useful for teams of content managers and marketing professionals, as it allows them to easily integrate A/B testing into their marketing campaigns. By using campaigns created by marketing experts, content managers can save time and effort.

One of the great features of the plugin is that it is open-source software. This means that it is constantly being improved and updated by a community of developers, ensuring that you have access to the latest features and bug fixes.

Whether you are a freelancer or a contractor, you can benefit from using this plugin. It provides a user-friendly interface and makes it easy to set up and run A/B tests without any technical knowledge.

In order to make the most of the plugin, it is recommended to use it in conjunction with the Reusable Block Extended plugin. This will give you even more options for building your A/B testing campaigns and allow you to create reusable blocks to streamline the process.

Key Features:

  • Ideal for freelancers and contractors
  • Easy tracking of split testing results
  • Open-source software
  • Access to professionally created A/B testing campaigns
  • Ability to use reusable blocks for A/B test campaigns

A/B Testing for WordPress is a useful plugin that allows you to conduct split tests directly within your WordPress visual content editor. It eliminates the need to edit any code and makes it easy to measure and improve your website’s performance.

The plugin enables you to run A/B tests for various elements of your website, such as the color of buttons or the content of your website, with ease and speed, making it possible for you to experiment with different elements on your site.

The plugin adds a block to your content editing screen, where you can fill it with different variants of your content. Visitors can then switch between the variants, and the plugin displays the most successful one based on the test results.

One of the great features of this plugin is that it is safe to use in terms of SEO techniques. It complements all your other plugins, making it a seamless addition to your WordPress website.

If you conduct A/B tests of your services, you will be able to get valuable insights into the satisfaction levels of your customers and make any necessary improvements as a result.

Key Features:

  • Add A/B tests from any location within the content editor
  • Safe to use with SEO techniques
  • Complements other plugins seamlessly
  • Assist in determining the satisfaction level of your services

Split Hero is a WordPress plugin that allows you to easily perform A/B testing on your website. It is a great tool for advertisers, developers, agencies, and anyone looking to optimize their website.

With the plugin, you have the flexibility to build your pages in any way you like, using any page builder of your choice. It offers a simple and user-friendly interface, presenting you with only the necessary information to help you make informed decisions.

One of the standout features of the plugin is the ability to select up to four variants for a page and choose a conversion page, such as a thank you page, after a contact form submission. This allows you to track and analyze the effectiveness of different page versions and make data-driven decisions.

Another advantage of the plugin is that you don’t need any coding experience to use it. It is designed to simplify the A/B testing process and make it accessible to users of all technical backgrounds. This means you can focus on optimizing your website without worrying about complex coding.

Whatever your business, this plugin can help you increase conversions. It has things like form registrations, newsletters, button clicks, and WooCommerce sales. Using these features, you can see how well your tests are working, and ultimately get more conversions.

In terms of pricing, Split Hero offers a single account plan that includes unlimited hosting, unlimited page views, unlimited visitors, and all the current and future features. However, it’s important to note that there is no free version of this plugin.

Key Features:

  • Newsletter subscriptions to grow your subscriber base
  • Button clicks to analyze user engagement
  • WooCommerce sales increase to boost your online store
  • Suitable for both freelancers and agencies
  • Form registrations for tracking conversion rates
  • Designed with a focus on data-driven conversions

The Puchi A/B Testing plugin allows you to test different variations of your sales pages, landing pages, and other website pages by using different combinations of the variables.

It also provides a user-friendly statistics system to track and evaluate the results of each variation. With this plugin, you can easily identify the most effective content variations for your sales pages.

One of the great features of the plugin is the ability to separate the sections of your sales page, allowing you to examine their effects independently. This makes it easier to pinpoint what is working and what isn’t in your content.

Similar to Split Hero, this plugin offers A/B testing for creating sales and landing pages with high conversion rates. The best part is that you can test specific paragraphs or even just the call-to-action button instead of changing the entire page. This saves a lot of time and effort, especially when testing multiple pages.

Puchi A/B Testing also includes the option to track visitor IP addresses as a statistical factor. This additional data can help you make more informed decisions and improve the effectiveness of your sales pages.

Key Features:

  • Includes visitor IP address for more accurate statistics
  • Allows you to separate content on each page for independent testing
  • Provides assistance from third-party experts for better decision-making
  • Adds different variations to enhance the effectiveness of your sales pages
  • Offers easy tracking and evaluation of split testing results

Tweeker is a WordPress plugin that allows you to conduct A/B testing and Multivariate tests on your website without the need for coding or math skills. With the plugin, you can easily determine what attracts customers to your site and make data-driven decisions to increase conversions and sales.

No need to worry about the impact of website upgrades or design changes on your subscribers. It enables you to test different ideas and algorithms to identify the ones that work best for conversion. It takes the guesswork out of the equation and provides you with clear insights into what drives customer behavior.

Using the plugin is a breeze. All you have to do is copy and paste a few lines of code into your website, and you’re good to go. No complicated setup or lengthy procedures. In just a matter of minutes, you can start conducting split tests and tracking the results.

One of the great features of the plugin is that it does not store any data related to individual users. This ensures the privacy and security of your customers’ information.

Furthermore, you can conduct tests in a hands-off manner, allowing the plugin to do the heavy lifting for you. And with easy-to-use tracking capabilities, you can monitor the progress and success of your split tests.

The best part is that you don’t need any programming knowledge to use the plugin. It’s designed to be user-friendly and accessible to anyone, regardless of their technical background. So whether you’re a seasoned web developer or a beginner, Tweeker makes A/B testing a breeze.

Key Features:

  • No storage of individual user data
  • Hands-off testing capabilities
  • Easy tracking of split test results
  • No programming knowledge required

There is a powerful piece of software known as Split Test For Elementor page builder that enables you to make informed decisions based on the relevant data that is presented, such as conversion rates and percentages.

With this plugin, you can easily perform split tests on whole sections or widgets within the Elementor editor. Even if your pages were not designed in Elementor, you can still test them using this plugin.

One of the key features of the plugin is the ability to select the type of testing you want to perform using the backend. You can also modify the percentages for the test items and the conversion percentages, giving you full control over your tests.

In addition to supporting both pages and elements, this plugin also provides you with the ability to test different components of your website, including buttons and features, by simply installing it.

This plugin comes with a few advantages. One of them is that it is very easy to use, which means you don’t have to rely on an external service provider or have a contract with them.

The plugin automatically adds the necessary JavaScript snippets to optimize your web page loading speed. You can simply grab a copy of this plugin and get your page running smoothly.

Key Features:

  • GDPR compliance without the need for external service providers
  • Automatic addition of JavaScript snippets for faster page loading
  • No reliance on external services
  • Easy editing of web pages
  • Straightforward split testing in the editor

You can do A/B testing on your site with Beaver Builder AB Testing. In A/B testing, you make a bunch of different versions of the same variable, like landing pages or forms, and measure how they perform on different audiences. You can use this plugin with Beaver Builder, a popular WordPress page builder.

With this plugin, you’ll get to know your target audience better. It lets you know what type of content your visitors love, so you can optimize your content accordingly. Landing pages, contact forms, marketing emails, and anything else that’s public can be tested this way.

One of the key features of this plugin is the ability to measure which variation of your content achieves the best results. You can quantify the results in various ways, including the number of conversions. By analyzing the data, you can optimize your content to improve its performance.

Not only can you conduct A/B tests, but you can also monitor the performance of your content in real-time. This feature allows you to track how your content is performing and make adjustments as needed.

Another great feature of the plugin is the ability to design compelling landing pages. With this plugin, you can easily create visually appealing landing pages that are optimized for conversions. You can test different designs and elements to see which ones resonate best with your audience.

The plugin also allows you to set a deadline for your tests. This is useful when you want to track the performance of your content over a specific time period and make data-driven decisions based on the results.

With Beaver Builder AB Testing, you have the flexibility to create different variants of your content and test them against each other. This allows you to experiment and find the best combination of elements that drive results.

Key Features:

  • Real-time performance monitoring
  • Design compelling landing pages
  • Create and test different variants
  • Select elements to test
  • Test conclusion and action based on results
  • Set deadlines for tests

MonsterInsights is a powerful A/B testing plugin that allows WordPress website owners to perform various tests, including A/B tests, redirect tests, multivariate tests, and standard A/B tests. It integrates seamlessly with Google Optimize and Google Analytics, making it easy to collect data and analyze results.

One of the key features of the plugin is its compatibility with the AMP (Accelerated Mobile Pages) framework. This allows you to test and optimize your mobile pages for better performance and user experience.

With this plugin, you can also conduct multivariate tests, which means you can test multiple variations of elements on your website to see which combination performs the best.

Another useful feature is the ability to schedule experiments. This allows you to automate your testing process and set specific times for different tests to run, saving you time and effort.

The plugin also offers an activity log feature, which allows you to keep track of all the changes and experiments you have conducted. This helps you stay organized and easily access previous tests and their results.

When it comes to previewing your tests, the plugin provides a clean and user-friendly preview window. This allows you to see how your variations will look before applying them to your live website.

In addition, it offers a variety of advanced tracking services, allowing you to track specific events, conversions, and goals on your website. This helps you measure the success of your tests and make data-driven decisions.

Lastly, MonsterInsights gives you the opportunity to test server-side scripts. This means you can test changes that happen on the server side of your website, such as database queries or server configurations.

Key Features:

  • AMP compatibility for mobile optimization
  • Conduct multivariate tests to test multiple variations
  • Schedule experiments for automated testing
  • Access the activity log to keep track of changes and experiments
  • Clean and user-friendly preview window for test previews
  • Advanced tracking services for specific events and goals

Frequently Asked Questions

What is A/B testing in WordPress?

A/B testing in WordPress refers to the process of comparing two different versions of a webpage or element to determine which one performs better in terms of achieving a specific goal.

It allows website owners to test variations in design, content, or functionality and make data-driven decisions to optimize their websites for better results.

Why is A/B testing important for WordPress websites?

A/B testing is essential for WordPress websites because it helps website owners understand how different elements and variations impact user behavior and conversion rates.

By testing different versions, they can identify what resonates better with their audience, improve user experience, increase engagement, and ultimately drive more conversions and revenue.

What are the benefits of using A/B testing plugins for WordPress?

Using A/B testing plugins for WordPress provides several benefits. Firstly, it simplifies the testing process by offering user-friendly interfaces and tools specifically designed for WordPress sites.

Additionally, it saves time and effort by automating the testing and data collection process. These plugins also provide detailed analytics and insights, allowing website owners to make informed decisions based on real data.

Overall, using A/B testing plugins can significantly improve the effectiveness and performance of WordPress websites.


In conclusion, we have explored the nine best WordPress A/B testing plugins, both free and pro. We discussed the benefits of A/B testing and how these plugins can enhance your website’s performance and conversion rates.

Now, if you want to dive deeper into this topic or explore more tutorials related to WordPress and website optimization, we highly recommend checking out the BetterStudio blog. They have a wealth of knowledge and resources that can take your website to the next level.

Don’t forget to also follow BetterStudio on Facebook and Twitter to stay updated with their latest tutorials and insights. They constantly share valuable information that can help you stay ahead in the world of WordPress.

Lastly, we want to extend a sincere thank you for taking the time to read this article. We hope you found it informative and helpful. If you have any questions or encounter any problems related to the topics discussed in this article, please feel free to leave a comment below.

We would be more than happy to assist you and address any concerns you may have. Let’s continue the conversation and make the most out of your WordPress journey.