GA4 For WordPress Users : A Comprehensive Guide

GA4 For WordPress Users : A Comprehensive Guide

Analytics, Blog, Marketing, SEO, WordPress Plugins
Have you ever wondered how people are finding your site, which of your pages has the most conversion rate, or which of your campaigns is bringing the most prospective customers? Well, you can measure all of these metrics and more using a simple web-based analytical tool: Google Analytics.  If you’re looking for a detailed resource to learn about Google Analytics for WordPress websites, you’ve landed on the right page. In this beginner’s guide, we’ll explain what Google Analytics is, how to add Google Analytics to your WordPress websites, and how to use the metrics provided by Google Analytics to improve your website performance. Here’s a table of contents if you’d like to jump to a particular section: What is Google Analytics? Google Analytics is a FREE web analytics & tracking…
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12 Must-Haves for All Websites

12 Must-Haves for All Websites

Blog, Campaign Monitor, Dropbox, Gzip
People often ask me for my opinions on what I believe are the most essential WordPress plugins. In fact, it is such a common question that I decided it’s high time to do an article on the subject! So, let’s get straight to it. The Importance of Plugins Unless you are adept at coding and can create sites from the ground up, your best option is to use WordPress and tailor it to your needs with a carefully chosen theme and some plugins to add the functionality you need. Sure, you could build a site just with WordPress and a basic theme and no plugins. However, it will have many problems, including: It will be super-basic with virtually no functionalityCustomization options will be severely limitedIt won’t be particularly secure, being…
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How to Add WordPress CTA Buttons to Posts and Pages Without Code

How to Add WordPress CTA Buttons to Posts and Pages Without Code

Blog, Buttons, Elementor, Gutenberg, Tutorials
It’s all fine and dandy having reams of text on a site telling folk how amazing your products are or what an excellent service you offer. However, without some means for them to easily avail of those products or services, you may as well be talking to yourself. Therefore, you must allow visitors to continue the dialog by tasking them with an action of some kind. This is where the WordPress buttons step into the limelight. Why Do You Need Call to Action Buttons in WordPress? CTA – or call-to-action ­– buttons encourage users to take the next action. They could be as simple as a ‘Buy Now’ or ‘Add to Cart’ button to immediately secure a sale. Or they could lead the visitor to other content designed to further…
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