
How to Create a Content Marketing Strategy: Complete Guide
Creating content for your website, blog, or social accounts might seem like a simple task. However, without proper planning and consistency, you’re unlikely to achieve your content goals. Therefore, if you’re a new or growing business, you might be wondering how to create a content marketing strategy. Fortunately, our step-by-step guide will show you how to create a content marketing strategy. You’ll start off by choosing your ultimate content goal. Then, you can develop your brand story, create a content calendar, and evaluate your content against Key Performance Indicators. What is a content marketing strategy (and why do you need one)? A content marketing strategy is an efficient way to create, organize, and manage your content. You’ll design your strategy around one (or more) key goals. This way, all your…