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A Complete Guide to Digital Marketing for Manufacturers [+ 10 Must-Have Tools]
Buyers across every industry need information to make the best decisions, and according to Gartner B2B buyers spend the largest chunk of their buying time doing online research. As your prospective clients are increasingly reliant on online research to help them determine which companies to work with, it’s essential to prioritize digital marketing in order to stay top of their minds. Having worked closely with a number of manufacturing companies at Vital, we understand that you have unique challenges when it comes to attracting customers. Your marketing has to be tailored to an intended audience that is often looking for specific, niche products—which means it has to be especially targeted. That takes a lot of fine-tuning, which is why we’re sharing advice from our expert team about all the tools…