Today, we’re happy to start a new manufacturer campaign that was totally made top rated to bottom by our in-house brand and inventive workforce, with 15 WP Motor personnel as our stay-motion performing expertise.
This is a legitimate labor of love from the people today who truly stay and breathe WP Engine’s “we’ve obtained your back” ethos every working day. From weeks of manufacturer strategy investigate and manufacturer messaging enhancement to resourceful concepting, scripting, character casting, staging and prop style and design, online video creation and editing, authentic tunes score and more—our team practically did it all.
The actor enjoying Dave, the WordPress developer confused with all he has to do to keep WordPress buzzing is Tray Harrington. In real life, he’s a passionate WP Engine technical onboarding manager who assists stressed consumers troubleshoot and uncover serenity each and every working day.
Nicholas Petersen, who is personifying WP Engine as our meditative Sage, is a senior product or service designer who functions to make our consumer activities increasingly additional attractive and intuitive every single day as we continue on to roll-out new style and design, make, power, and manage capabilities.
We’ve been performing difficult more than the final 12 months to establish the visible language and tale-telling paths to effectively express the spirit of who we are as a model. Sure, we’re regarded for our Managed WordPress platform and the part we have played as a top WordPress innovator. It’s wild to believe that we now enable more of the major 200,000 internet sites in the earth than anybody else. We’ve gained a name for remaining particularly trusted and performant for any sizing or complexity of web site and online retail store.
We make sure that all internet sites meet up with the desk stakes consumer anticipations for radical pace (loading in less than .5 seconds), high reliability, and iron-clad safety. This is necessary for Google rankings, for presenting an partaking knowledge to your sites’ people, for growing your business—and in the end protecting and celebrating your model and your tales.
But what our companions and prospects tell us is that whilst they absolutely want, need, and count on our technical dependability, and they like our innovations that drive WordPress ahead, what they genuinely price is us: our folks, our expertise, our friendly society and how we celebrate every conversation with our buyers and agency companions.
We hope we seize a bit of this in our alternative to place our folks forward in our new brand name films. We’d really like for you to verify out the new marketing campaign!