10 Best WordPress Email Marketing Plugins 📧 2023 (Free & Pro)

Are you a WordPress website owner looking for effective ways to expand your customer base and increase sales? Then you’ll want to check out our list of the best WordPress email marketing plugins.

In order to grow your business, email marketing can be a powerful tool that can enable you to connect with potential and existing customers, enhance your brand visibility, and attract more customers to your website.

With so many options available on the market, choosing the right plugin can be overwhelming. But fear not, we’ve done the research and compiled a comprehensive list of the best email marketing plugins for WordPress users.

In this article, we’ll take a closer look at the features and benefits of each plugin to help you make an informed decision. Whether you’re just starting out or have been in business for years, there’s something here for everyone. So let’s dive in!

Best WordPress Plugins for Email Marketing

If you looking to take your email marketing to the next level with WordPress, check out our list of the top plugins for optimizing your email campaigns, both free and pro options included. Don’t miss out on these game-changing tools for boosting engagement and conversions.

Email Subscribers & Newsletters is a complete newsletter plugin that serves as a one-stop solution for all your newsletter needs. This plugin is specifically designed to cater to the requirements of bloggers, website owners, marketers, and developers alike.

One of the essential features of this plugin is automatic notification emails. With this feature, you can save time by automating the process of sending relevant emails whenever a post is published.

You can also manage your email list effortlessly with the plugin. You can collect leads from anywhere on your website, enter subscription forms using shortcodes, display them as widgets, or add them to your site’s WordPress theme using PHP.

When you enable the ‘new blog post feature,’ an email is automatically sent to your contact list every time you publish a new blog article. You can also manually submit newsletters or send them using WordPress cron jobs. With the HTML editor, you can easily create beautiful newsletter templates to send out to your subscribers/contacts.

In summary, Email Subscribers & Newsletters is a comprehensive newsletter plugin that streamlines the entire process of creating, sending, and managing newsletters. It’s perfect for those looking for an easy-to-use, all-in-one newsletter solution without compromising functionality.

Key Features:

  • Send admin notification for new user registration (optional)
  • Collect customer emails through the widget, shortcode, or PHP code
  • Schedule emails with Cron job or send them manually
  • Welcome email option for subscribers (optional)
  • Unsubscribe link available in emails
  • Import/export subscribers’ emails.

Convert Pro is a plugin that helps boost the conversion rate of your website by providing various pop-up options. This plugin makes it easy for webmasters to direct their audiences to the desired products or actions, without requiring any coding knowledge.

With the plugin, you can create professional-looking pop-ups with ease. The plugin offers all the necessary elements needed to build a pop-up, including information fields and forms.

You can also use pre-designed templates to create different types of pop-ups, such as full-screen modals, round graphic pop-ups, page margins, and call-to-action windows.

Its main feature is the ability to create forms right within the pop-up. This saves users a ton of time and effort since they don’t have to go to another page to fill out a form. It’s more likely for more users to complete the form if you put it in a small pop-up window, giving you useful info.

Also known for its beautiful graphics and designs, this plugin has a bunch of pop-up options that encourage users to engage with your site, reducing bounce rates and keeping them on it longer. If you have no developer skills, you can make beautiful pop-ups with this plugin.

Overall, Convert Pro is an excellent choice for webmasters who want to increase their website’s conversion rates. Its easy-to-use interface, pre-designed templates, and ability to create forms within pop-ups make it a must-have plugin for anyone looking to improve their audience engagement metrics.

Key Features:

  • Convert wandering user to customer
  • Gather user information
  • Increase user engagement with the site
  • Build various pop-ups
  • Good graphic and professional templates.

weMail Plugin

Email Marketing, Newsletter, Optin Forms, Subscribers WordPress Plugin

weMail is a versatile email marketing solution designed explicitly for WordPress websites. With this plugin, users can send newsletters, capture leads, display subscription forms, and send automated emails without leaving their WP dashboard.

The plugin boasts seamless integration with cloud-powered email newsletter platforms such as Amazon SES, Mailgun, SendGrid, SparkPost, ElastiMail, and other SMTP providers, allowing users to send emails to their subscribers with ease.

This plugin is perfect for all kinds of businesses, whether small or large, as it offers an extensive subscriber list and simplifies the subscription process.

One of the standout features of the plugin is the team feature, which enables users to give or revoke access to WordPress users for email marketing tasks. This comes in handy for businesses that have multiple people handling their email marketing tasks.

Additionally, the plugin comes with analytics tools that measure campaign performance, providing users with valuable insights into their email marketing campaigns.

The plugin also allows users to export their email contacts to a CSV file with just a single click. Besides, users can import their subscribers from CSV files and integrate them well with eCommerce plugins such as WooCommerce.

Moreover, the plugin has a double opt-in feature that helps to reduce subscribers’ bounce rate while giving users the ability to redirect double opt-in emails to any other page they desire.

The plugin’s great for email marketing because it saves you time. It lets you reach out to subscribers and grow your email list. weMail is a great plugin for businesses of all sizes who want to improve their email marketing efforts. It’s packed with features and tightly integrated with WordPress, so it’s a great option.

Key Features:

  • Opt-in forms display after every blog post
  • Sends all WordPress transactional emails
  • Integrates with popular contact form plugins
  • Sends transactional emails
  • Collects subscriptions when new users join the site
  • Sends welcome messages to new users.

Bloom Plugin

eMail Opt-In And Lead Generation Plugin For WordPress

You can build newsletter subscription forms with the Bloom plugin. It’s from Elegant Theme, and it’s got unique and licensed features that’ll update automatically. In addition to its advanced settings panel and beautiful designs, this plugin helps you convert visitors into customers.

This plugin has many capabilities and features that allow you to display newsletter membership forms and is compatible with most WordPress newsletter plugins.

With the plugin, you can create newsletter subscription forms that will show up after a certain time or percentage of pages viewed. In addition, this plugin lets you display forms when someone’s not active, comments have been submitted, they’ve purchased something, or the article’s done.

You’ll get more subscribers and customers if you use the plugin because of its stylish appearance. You can easily display and design newsletter subscription forms on your website with its easy-to-use interface. Plus, it’s customizable so that fields and text are exactly what you want.

In conclusion, if you’re looking for a powerful and versatile plugin to help grow your email list and convert visitors into valuable users, the plugin is the perfect solution. With its numerous features and user-friendly interface, Bloom provides everything you need to make your website more effective and engaging.

Key Features:

  • Supports caching plugins
  • Offers fixed and corner view options.
  • Position forms on pages and posts
  • Customizable design and color options
  • Fully responsive for various platforms
  • Over 100 ready-made templates and designs

Mailster is a powerful WordPress plugin that allows you to send group and individual emails to any number of people on your site. Whether you want to promote a new product or simply stay in touch with your customers, it makes it easy to create professional newsletters and emails that get results.

One of the best things about the plugin is its ability to help increase your sales by using promotional emails. By sending out regular newsletters, you can keep your customers informed about all the latest news and discounts, encouraging them to make a purchase.

Another great feature of this plugin is the ability to receive emails from your customers. This can be incredibly useful for keeping track of feedback and support requests, as well as ensuring that you never miss an important message.

The plugin also provides a variety of notification options, including reminders, discounts, and more. This ensures that your customers always stay up-to-date with the latest developments and offers from your business.

One of the most impressive aspects of the plugin is its integration with Gmail. This enables you to easily track the number of sent emails, opened emails, and unsubscribed members, giving you valuable insights into how your email campaigns are performing.

Overall, Mailster is an essential tool for anyone looking to expand their business through effective email marketing. With its user-friendly interface and a wide range of features, it’s the perfect solution for WordPress website owners who want to take their email communication to the next level.

Key Features:

  • Shortcode to receive emails
  • Send emails without being spammed
  • Connect to the Gmail server
  • Complete statistics on email opens, clicks, and returns
  • Schedule sending emails
  • Create a fully customized newsletter membership form.

The Newsletter plugin is an excellent tool for WordPress website owners who are looking to launch a newsletter system on their sites. With this plugin, you can create a professional relationship with your site visitors and customers by sending them unlimited emails.

One of the best things about this plugin is that it allows you to send an unlimited number of emails to an unlimited number of subscribers directly from your WordPress dashboard. You can also add an email subscription form to your sidebar or WordPress posts to increase your email list in WordPress.

Another great feature of the plugin is its compatibility with multilingual blogs created with WPML, Polylang, or TranslatePress plugins. This makes it easy to communicate with subscribers who speak different languages.

While the basic version of the plugin is free, the premium version offers additional advanced features like autoresponder, reporting, WooCommerce integration, and form integration. To access these features, you need to upgrade to the premium version of the plugin.

Overall, the Newsletter plugin is an effective and user-friendly tool for creating and managing newsletters on your WordPress site. Whether you want to promote a product or offer special discounts, this plugin can help you communicate with your subscribers and convert them into loyal customers.

MC4WP is a must-have WordPress plugin for website owners who want to grow their email list and increase sales. The plugin is fully integrated with MailChimp, one of the world’s best email marketing services, making it easy to create and manage email campaigns without any coding knowledge.

With the plugin, you can create beautiful opt-in forms and easily integrate them into your site’s comment, contact, or payment forms. This makes it easy for your visitors to subscribe to your newsletter and become loyal customers.

One of the great features of this plugin is its ability to help you create better newsletters that are engaging and informative. You can use its various methods to attract more visitors to your website every day, increasing your subscriber base and ultimately growing your business.

MailChimp’s affordability is another significant advantage of using the plugin. As long as you have less than 2,000 subscribers or send less than 12,000 emails a month, it’s entirely free to use. This means you can start building your email list and communicating with your customers right away, without incurring any costs.

In conclusion, if you’re looking for a beginner-friendly email marketing service that’s easy to use and affordable, MC4WP is an excellent choice. Its integration with MailChimp and various features make it an ideal tool for any WordPress website owner who wants to grow their email list and increase sales.

Key Features:

  • Compatible with popular form builders plugins
  • Offers email analysis tools for advanced insights
  • Send anything you like through the MailChimp integration.
  • Quick setup to connect with your mail account
  • Create customizable registration forms with attractive themes
  • Complete control over form fields and MailChimp integration

MailPoet is a must-have plugin for anyone looking to boost their newsletter subscribers. This plugin allows website visitors to easily sign up for your newsletter so that you can send them eye-catching emails in the future.

In addition to its subscription feature, the plugin also offers other useful features such as email tracking (successful emails, clicks, and opens), member management, beautiful templates, and easy-to-use widgets.

The plugin has both Free and professional versions, with the main difference being the number of subscribers allowed on the newsletter list. The free version limits you to 2000 subscribers, while the professional version offers expanded capabilities and more subscriber options.

Overall, MailPoet is an excellent choice for any WordPress website owner looking to improve their email marketing efforts. Its intuitive design and user-friendly features make it an accessible option for even the most inexperienced users.

Key Features:

  • Drag and drop email design
  • Newsletter form creation and placement
  • Welcome emails for new subscribers and first-time buyers
  • Scheduled email sending
  • Statistics and analytics
  • Unsubscribe option at the bottom of emails.

Creative Mail is a plugin designed for WordPress and WooCommerce email marketing campaigns. It simplifies the process of creating and scheduling email campaigns, making it easy to reach your target audience.

With the plugin, you can incorporate content from your WordPress blog posts, website images, and WooCommerce products directly into your emails.

One of the standout features of the plugin is its ability to automate the creation of newsletters, announcements, and blog posts, making it a complete tool for any marketer. The plugin also includes a free Logo Builder and an image editing suite to enhance your brand’s visual identity.

With the plugin, you can build your marketing list by automatically syncing your contacts and easily adding a Gutenberg form to your site. This plugin boasts email automation, allowing for the scheduling of outgoing emails based on your organization’s preferences.

It lets you measure the results of your email campaigns in real-time. You can import bulk email lists (limits may apply), add subscribers one by one, or export them as CSV files. You can keep track of all the newsletters and posts you’ve sent or scheduled using the calendar feature.

Overall, Creative Mail is an excellent tool for those looking to boost their email marketing efforts. Its ease of use, automation capabilities, and integrations with WordPress and WooCommerce make it a great asset for any business owner.

Icegram is a fantastic free WordPress plugin that provides many features, making it one of the best pop-up plugins available. Even though it’s free, the plugin is superior to several paid versions and includes several premium add-ons.

With this plugin, you can create campaigns that contain multiple messages and set display rules to show messages only to visitors who meet specific criteria. This feature makes it easy to split tests and increase effectiveness.

The plugin allows you to interact with your website users by creating various types of messages such as Pop-ups, Action Bars, Messenger, and Toast Notifications. Unlike other plugins that only offer pop-ups, it has four different message types to choose from.

It is an excellent plugin for generating leads and attracting targeted audiences in WordPress. Its features make your site more visually appealing, providing a better user experience for your visitors.

Overall, Icegram is an outstanding free plugin that offers several benefits, making it a must-have for any WordPress website owner looking to improve their website’s interactivity.

Key Features:

  • Drive traffic to landing pages
  • Advanced targeting rules for users and pages
  • Promote social media pages and run giveaways.
  • Multiple message types: pop-ups, bars, notifications
  • Increase conversions and user interactions
  • Build email lists and recover abandoned visitors

Frequently Asked Questions

What are WordPress email marketing plugins?

WordPress email marketing plugins are tools that enable you to manage and automate your email outreach campaigns more effectively. They help you capture leads, build email lists, segment your subscribers, create and send personalized emails, and measure the performance of your campaigns.

Why should I use email marketing plugins for my WordPress site?

Email marketing plugins can help you grow your email list, nurture relationships with your subscribers, drive traffic to your website, promote your products or services, and increase conversions and sales.

With the right plugin, you can save time and effort in managing your email campaigns, while also improving their effectiveness.

What are some benefits of using a paid email marketing plugin?

Paid email marketing plugins often provide more advanced features and integrations than free plugins, such as A/B testing, marketing automation workflows, CRM integration, and advanced analytics. They may also offer better support and customizability options.

Additionally, paid plugins usually come with fewer restrictions on usage, such as limits on the number of subscribers or emails sent per month.


In conclusion, we have discussed the 10 best WordPress email marketing plugins that are available for free or as a premium version. These plugins can help you improve your email marketing campaigns and boost your business growth. It is important to choose the right plugin that suits your needs.

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