10 Best WordPress Newsletter Plugins ✉ 2023 (Free & Premium)

As a WordPress website owner, have you been struggling to find the best newsletter plugin that suits your needs? Look no further because I have compiled a list of the 10 best WordPress newsletter plugins for 2023, both free and premium options.

In this article, I will be providing you with all the necessary information you need to make an informed decision and choose the perfect plugin for your website.

Did you know that email marketing still remains one of the most effective ways to reach your audience? In fact, studies have shown that email marketing has an ROI of 3800% on average! And that’s why, choosing the right newsletter plugin is crucial for the success of your email marketing campaigns.

So, let’s dive in and explore the top 10 WordPress newsletter plugins for 2023 that you should consider adding to your website.

Best Newsletter Plugins for WordPress

The Best Newsletter Plugins for WordPress can significantly improve the effectiveness of your email marketing campaigns. Discover the top 10 picks for free and premium options and start engaging your audience today.

Newsletter Glue is an innovative WordPress newsletter plugin that allows you to create, send and track professional newsletters directly from your WordPress dashboard.

With Glue, you can focus solely on this one feature and seamlessly create newsletters without any technical expertise. The plugin lets you publish entire blog posts to your newsletter, making it a unique feature of Newsletter Glue.

The plugin is a great solution for bloggers who want to create email newsletters and build mailing lists with ease, without having to rely on advanced marketing techniques like automation or A/B testing.

You can work directly in the WordPress block editor instead of using other page builders like Visual Composer or Elementor, making it a more streamlined experience. By adding specific blocks to a post and selecting which parts to include in the newsletter, newsletters can be created quickly and efficiently.

Moreover, Newsletter Glue allows you to tailor your newsletter using tags and audience segments, making it easy to customize the colors, fonts, styles, and other elements without any need of editing code.

The plugin further offers a dedicated block to make your newsletter more engaging, including the ability to add the latest content or display the author’s byline.

Key Features:

  • Simple and seamless newsletter creation directly from the WordPress dashboard.
  • Tailored newsletters using tags and audience segments.
  • Ability to publish entire blog posts to your newsletter.
  • Easy customization of your newsletter’s appearance without editing code.
  • Dedicated block for making your newsletter more engaging.
  • Native block editor in WordPress for creating newsletters.

OptinMonster is a powerful WordPress newsletter plugin that allows website owners to create marketing popups in order to increase their newsletter subscriber count. With its powerful form designer and impressive animations, OptinMonster makes it easy to create highly converting forms.

One of the key features of OptinMonster is its ability to create pre-made popup templates. This means that even those who are not experienced in design can easily create beautiful email subscription forms, popups, and other forms of marketing.

In addition to popups, OptinMonster allows users to create a variety of opt-in types, including inline forms, full-screen welcome mats, notification bars, and slide-ins. These can be targeted to specific content or users, allowing website owners to create customized opt-in offers.

OptinMonster also uses behavior detection technology to ensure that users enter their email addresses correctly, making it easy to send newsletters to subscribers in the future. Users can also select specific pages on their website to be included in their newsletter via segmentation rules.

With a mobile-friendly design and effective A/B split testing, OptinMonster is a must-have plugin for any website owner looking to increase their newsletter subscriber count. Its popup animations are also a great way to grab visitors’ attention.

Bloom Plugin

eMail Opt-In And Lead Generation Plugin For WordPress

Bloom is a WordPress plugin that assists with lead generation and email opt-ins. With numerous opt-in popups available, it boosts subscriber numbers, and users can send newsletters once they have a list of subscribers.

The plugin offers customized opt-in forms that can appear in various locations and formats. Integrating with different email marketing software allows for the creation of multiple forms. Six types of popup forms with a variety of trigger options, including opt-ins appearing when visitors leave comments, are available with Bloom.

Integrated analytics and A/B testing are some of Bloom’s key features, enabling monitoring and optimizing subscribers as needed. Bloom facilitates 19 email marketing service integration for users to choose from, and there are more than 100 design templates available.

Bloom’s user action triggers allow users to specify when opt-in forms should appear. With six different display types, popups, fly-ins, widget areas, in-line with content, below content, and content lockers, users have numerous options to choose from. Additionally, Bloom provides a customized admin panel, enhancing the user experience.

Key Features:

  • Integrated analytics and A/B testing
  • 19 email marketing service integration
  • 100+ design templates
  • User action triggers
  • Six types of popup forms
  • Customized admin panel

Popup Plugin for WordPress

Ninja Popups is a premium WordPress newsletter plugin that enables you to create attractive popups for your website quickly. It has multiple functionalities and versatility that help you integrate with several email systems, making it a go-to tool for many website owners.

This plugin offers a visual editor that lets you create popups without any coding knowledge, and you can choose from 74 different animations and eight opt-in panels.

One of the reasons why Ninja Popups is a favorite plugin is because of its capability. It is highly responsive and compatible with both desktop computers and mobile devices. The ease of installation makes it a suitable tool for anyone, even those without any coding knowledge.

This plugin integrates with Google Analytics, Event Tracking, and built-in analytics, and also has an opt-in locker and social network locker. It has over 65 premade popup themes and target-specific pages or posts, making it a perfect tool for any website owner who desires great online visibility.

Key Features:

  • Opt-in and social network locker
  • Built-in analytics
  • Free eight opt-in panel designs
  • 65 premade popup themes
  • Targeting at the page and post level
  • Drag and drop for creating newsletters
  • Integration with Google Analytics Event Tracking
  • Over 70 animation effects
  • Responsive design for desktop and mobile devices
  • Easy to install and configure without coding knowledge

ConvertPlus is an all-in-one popup plugin for WordPress that offers various settings like exit intents, scroll triggers, inactivity triggers, and post triggers to build your email list faster and more effectively. With A/B testing and analytics reports, you can enhance the performance of your popup forms.

It comes with 100+ customizable templates that allow you to change form fields, text, and colors using the WordPress customizer.

This plugin includes exit popups, comment forms, modal popups, inline forms, countdown timers on popups, form builder for WPBakery Page Builder, and registration & checkout forms.

You can modify the templates however you choose to create unique and effective forms. With ConvertPlus, you can easily build and grow your email list using a simple and effective approach.

Icegram is a powerful, cost-effective WordPress plugin that can help you manage and grow your email list. Unlike many other newsletter plugins, it doesn’t have any restrictions in its free plan, allowing you to have an unlimited number of subscribers.

With Icegram, you can easily create forms and lists, send broadcast emails to an unlimited number of recipients, and even receive notification emails when someone subscribes.

Icegram is compatible with popular SMTP plugins for WordPress, making it easy to integrate with your existing setup.

You can also rest easy knowing that all data is stored on your server, keeping your subscriber information safe and secure. And with GDPR compliance, you can be sure that your emails are always sent in accordance with the latest data protection rules.

Key Features:

  • Broadcast to an unlimited number of recipients
  • Easily create unlimited forms and lists
  • Post notifications to an unlimited number of recipients
  • Work with popular SMTP plugins for WordPress
  • Email templates
  • Store unlimited contacts (subscribers)
  • Keep all data on your server
  • GDPR compatible
  • Send notification emails to administrators when someone subscribes someone subscribes

Popup Plugin for WordPress

Green Popups is a powerful popup builder that allows you to create custom popups for your website. With built-in A/B testing and analytics, it makes the optimization of your popups a breeze. The tool features integration with marketing, newsletters, and CRM systems, ensuring a seamless flow of information.

Green Popups offer insightful statistics such as views, submissions, confirmations, and payments, giving you a better understanding of your popup’s performance.

It comes with over 20 popup elements and more than 200 well-designed popup templates to choose from, making it easy for you to design a visually appealing popup window.

The best part? You don’t need any coding experience to use the drag & drop builder that Green Popups offers. It’s simple to use and allows you to test with confidence to see what works best for your website.

Key Features:

  • Integration with marketing, newsletters, and CRM systems
  • Popup statistics, including views, submissions, confirmations, and payments
  • Over 20 popup elements
  • Over 200 well-designed popup templates
  • Drag & drop builder with no coding experience required
  • A/B testing and analytics built-in
  • Multiple targeting options
  • Trigger options based on user behavior
  • Advanced filtering options
  • Easy scheduling for popup display.

WP Subscribe is an email subscription plugin from MyThemeShop. It is lightweight and doesn’t have drag-and-drop functionality. However, the plugin offers basic triggers, specific posts and pages, time delays, and exit intent.

It’s a useful tool for bloggers who want to expand their subscriber base and generate sales through email marketing campaigns.

The plugin is relatively easy to integrate into WordPress widget areas, and it works well with popular SEO plugins. While the current version supports only three email providers – MailChimp, AWeber, and Feedburner – the Pro version offers many more features and integrations with email services such as MailRelay, Mad Mimi, MailPoet, Mailerlite, and GetResponse.

One of the most significant advantages of WP Subscribe is its exit-intent popup feature. This feature detects when users are about to leave the page and prompts them to subscribe to the email list. The popup can also be reused in different sidebars and customized in various colors for branding purposes.

Key Features:

  • Works well with popular SEO plugins
  • Pro version offers more features and integrations with email services
  • Popup can be reused in different sidebars
  • Customizable in multiple colors for branding purposes
  • Lightweight email subscription plugin
  • Basic triggers and specific posts/pages
  • Exit-intent popup to capture more subscribers
  • Supports MailChimp, AWeber, and Feedburner
  • Easy integration into WordPress widget areas

WP Notification Bar is a top WordPress plugin that adds customizable notification bars to your website. You can easily adjust the size and position of your call-to-action buttons and notification bar using this plugin. The plugin also provides you with the option to target your floating bar so that it appears to the intended audience.

The lightweight plugin offers incredible features, including A/B testing, analytics, beautiful and animated countdown timers, and numerous floating bar campaign styles. This plugin is designed to ensure that there is no adverse impact on your website’s performance.

With WP Notification Bar Pro, you can create multiple notification bars for your website. You can easily prioritize the bars and ensure that the most important one appears at the top of the page.

Key Features:

  • Translation ready plugin.
  • Fixed or absolute positioning options.
  • Targeting options to reach the right audience.
  • Easy customization of CTA buttons on the bar.
  • Customizable background and text colors.
  • A/B testing for optimizing results (Pro).
  • Export or import notification bars for convenience (Pro).
  • Countdown timer function for creating buzz (Pro).
  • Ability to set priority notifications (Pro).
  • Animated and beautiful floating bar designs to choose from.

MailChimp for WordPress is a popular WordPress plugin that helps you create better newsletters, email sign-up forms, and grow your MailChimp lists. This plugin is compatible with several other tools, including WP Forms, Ninja Forms, Gravity Forms, and many more, to streamline your workflow.

With the premium version, you can create multiple forms, while the free version only supports creating one form. Additionally, you can use AJAX submission with this plugin, which keeps the page from reloading entirely after submission.

What’s more, this plugin offers several unique features that other plugins do not, including ‘tick to subscribe’ boxes for comment forms, registration forms, and WooCommerce check-out pages.

It’s easy to customize and add opt-in forms to your WordPress site, as well as detailed campaign reports that are only available in the premium version.

Key Features:

  • Support for over 12 forms builders and e-commerce plugins
  • Easy to customize and add opt-in forms to your site
  • Tick boxes to subscribe can be added to comments, registration forms, etc
  • Detailed campaign reports for premium users
  • Creation of custom sign-up forms for your WordPress site
  • Seamless integration with WooCommerce, Contact Form 7, Gravity Forms, and several others
  • User-friendly and straightforward interface
  • Cloud integration for audit purposes
  • Access to a large repository of templates
  • Spam identification and prevention

Frequently Asked Questions

What are the benefits of using newsletter plugins?

There are numerous benefits of using newsletter plugins, such as increasing website traffic, building a loyal subscriber base, attracting new customers, developing a brand identity, providing targeted content to segmented subscribers, and generating more leads and conversions.

What are some features to consider when choosing a WordPress newsletter plugin?

When choosing a WordPress newsletter plugin, it’s important to consider features such as compatibility with your email service provider, ease of use, customizable templates, integration with your website, analytics and tracking, and automation options.

Can I use a WordPress newsletter plugin to send transactional emails?

While some WordPress newsletter plugins may offer limited transactional email functionality, it is generally recommended to use a dedicated transactional email service (such as Sendinblue or SendGrid) for this purpose, as these services are designed specifically for sending automated emails such as order confirmations or password resets.


In conclusion, we have discussed the ten best WordPress newsletter plugins for 2023, both free and premium options. These plugins offer a range of features and are suitable for businesses of all sizes. We hope this guide has helped you find the right plugin for your needs.

If you’re interested in learning more about WordPress plugins and website optimization, check out the BetterStudio blog. We offer a variety of tutorials and resources to help you make the most out of your website.

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