Popup messages can help convert your website visitors into email newsletter subscribers, members, or paying customers. However, WordPress doesn’t enable you to make popups out of the box. Therefore, you might be looking for the best WordPress popup plugins.
With a WordPress popup plugin, you can design custom messages to fit your website’s branding. Plus, you can trigger these popups to target visitors after a certain amount of time or specific actions taken on your site.
🔍 In this guide, we’ll take a look at ten of the best WordPress popup plugins. For each tool, we’ll explore its key popup features and email marketing integrations.
Let’s get started!
Elementor is a popular WordPress page builder plugin. Its premium version comes with a popup builder that lets you visually customize every part of your popups using Elementor’s code-free drag-and-drop editor.
That’s really the biggest selling point of Elementor Popup Builder – you get one of the most powerful design editors available.
You can use it to create various popups, including:
Elementor includes multiple popup templates to help you craft custom messages more quickly. Additionally, you can use triggers and display conditions to target users based on actions such as scrolling and clicking, or a set period of inactivity.
Moreover, Elementor Pro integrates with 12 different email marketing tools. These include AWeber and Mailchimp.
💳 Pricing: The Elementor Pro plugin starts from $49 per year.
OptinMonster’s Popup Builder is one of the best freemium WordPress popup plugins. It lets you build various popups, including lightboxes, floating bars, and slide-ins. Moreover, you can create:
- Gamified popups
- Countdown timers
- Welcome mats
With OptinMonster, you can design custom popups using a drag-and-drop builder. These messages can include animations and even sound effects. You can also customize the popup display based on user locations, past behaviors, and actions on your site.
Where OptinMonster really excels, though, is in creating rulesets to target your popups to the exact right users and content. There are also special targeting rules for eCommerce stores.
While OptinMonster is more expensive than other WordPress popup plugins, it can be a great option if you’ll use its advanced targeting rules.
💳 Pricing: You can use OptinMonster for free, but you’ll be restricted to 500 monthly campaign impressions, 300 page views, and two campaigns. Upgrading to a premium account starts from $9 per month and unlocks unlimited campaigns and 2,500+ page views.
If you’re looking for a free WordPress popup plugin, you might consider using HubSpot. This platform offers various marketing tools, including CRM, live chat, and a user-friendly popup builder.
With HubSpot, you can choose from various form types, including:
- Drop-down banners
- Simple popup boxes
You can target your HubSpot popups based on page URLs, visitor behaviors, exit intent, and time-based or scroll-based triggers. In addition, you can display thank you messages and send follow-up emails when users enter their information into your popups.
HubSpot displays all your popup data within the HubSpot CRM and lets you contact customers directly from there. It’s compatible with 34 different email marketing tools, including MailerLite, Zoho Mail, and iContact.
💳 Pricing: Free for the plugin and popup builder. There are paid plans that add more advanced marketing and sales features if needed.
If you want a lot of customization options, Popup Maker might be the best WordPress popup plugin for you. You can use the built-in editor to customize your popup’s size, position, and animations.
Plus, you’ll have access to various popup types, such as:
- Video lightboxes
- Opt-in forms
- Loading screens
- Floating stickies
However, the editor is not as visual and flexible as what you’d get with Elementor Pro or OptinMonster.
Popup Maker supports a variety of popup triggers, including auto open, click open, exit intent, and scrolling. You can also target users based on their user roles, cart contents, device types, and more.
That’s one of its strong points – accessing WordPress-specific targeting rules for your popups.
Furthermore, Popup Maker is open-source, so you can customize it to fit your marketing needs. You can also integrate it with more than ten email marketing platforms, including Mailchimp, MailPoet, and Constant Contact.
💳 Pricing: You can use the core Popup Maker plugin for free. However, you won’t be able to create exit-intent popups, access analytics, or use advanced targeting settings. Upgrading to Popup Maker premium costs from $87 per year.
If you’re looking for an affordable popup plugin, consider using Sumo. You can get started for free and upgrade as needed. It’s a complete marketing solution that includes email marketing tools, eCommerce integrations, and popups.
Sumo lets you create a variety of popups, including:
- Email list builder popups
- Welcome mats
- Smart bars
- Scroll boxes
You can embed popups in your website or set them to appear with specific triggers, such as scrolling to a location or hovering over an element. Additionally, you can embed attractive call to action (CTA) buttons in your Sumo popups.
Sumo integrates with various email marketing solutions. If you’re using the free plugin, you can connect it with Mailchimp, AWeber, Constant Contact, and more.
💳 Pricing: The core plugin is free. However, you won’t be able to use advanced targeting methods such as user devices, locations, and referrers. Additionally, you won’t have access to advanced email integrations like Salesforce, HubSpot, or Keap. Sumo Pro costs $39 per month.
If you’d like to customize your popups based on complex triggers and user actions, consider using Popup Builder. This plugin can trigger your messages when users complete certain “events,” such as adding products to their carts, hovering over elements, or being inactive.
Additionally, you can set advanced conditions for your popup display, such as:
- After a specific number of page visits
- Cart conditions
- Location-specific conditions
- User roles
- URL query strings
You can choose from and customize various popup designs, including image popups, subscription forms, countdowns, and contact forms. You can also display your popups across multiple locations, including WooCommerce product pages, specific post types, and your archives.
By default, Popup Builder can integrate with weMail, a platform that connects with SMTP providers. However, you’ll need to pay for extensions to use the plugin with AWeber or Mailchimp.
💳 Pricing: The core plugin is free. You can also choose from a range of paid extensions, including push notifications, video popups, and yes/no button popups.
If you have a slightly larger budget, you might consider using Bloom. It’s a complete email marketing and opt-in service that can help you grow your newsletter signup list, collect leads, and convert your visitors into followers.
Bloom has more than 100 form templates and lets you create:
- Automatic opt-in popups
- Opt-in fly-ins
- Unlock content popups
Additionally, it has various trigger types, including timed delays, scrolling, commenting, purchasing, or a set period of inactivity. It also integrates with 19 email marketing services, such as Mailchimp, AWeber, and ConvertKit.
However, you should note that Bloom doesn’t offer a fully customizable editor. Instead, you’re limited to customizing the text and colors that appear on premade popup templates. If you want the ability to fully customize your popups using a visual interface, you should pick a different popup plugin.
💳 Pricing: Bloom comes as part of a larger Elegant Themes package. It costs $89 per year or $249 for lifetime access. This plan includes the Divi theme, the Extra page builder, and the Monarch social media sharing plugin.
Icegram is one of the best WordPress popup plugins for lead generation. It includes more than 50 popup templates and types, including:
- Timed popups
- Lightbox subscription boxes
- Multi-step CTAs
- Opt-in forms
With Icegram, you can choose from various display and targeting rules, including specific website pages, devices, and time intervals. Moreover, Icegram popups are specifically designed to be mobile-responsive.
Icegram integrates seamlessly with more than 25 leading email service providers. For example, you can use it with Constant Contact, MailerLite, and ActiveCampaign.
💳 Pricing: You can use Icegram for free. However, you won’t have access to exit-intent triggers or user behavior targeting settings. Icegram Engage costs from $97 per year and includes these features and advanced analytics tools.
Ninja Popups could be an excellent choice if you want to create custom forms. It comes with a drag-and-drop popup builder that lets you control your message’s alignment, design, and animations.
Plus, you can choose from more than 65 templates, including:
- Opt-in forms
- Newsletter signup forms
- Contact forms
You can trigger your popups according to specific parameters, such as exit intent, inactivity, page-level targeting, and time-based delays. Furthermore, Ninja Forms has in-built A/B testing to help you trial different popup variations.
Ninja Popups integrates with more than 45 email marketing services, including ActiveCampaign, FreshMail, and Sendinblue. The plugin can also connect with social media platforms, such as Facebook and Twitter.
💳 Pricing: A regular Ninja Popups license costs $24 (with six months of support).
Finally, if your top priority is targeting your popups toward specific users, ConvertPlus might be the right option for you. Using this plugin, you can control the popup display according to the frequency of visits, referral domains, and new versus old visitors.
ConvertPlus has more than 100 popup templates spanning categories such as:
- Video popups
- Modal full-screen messages
- Social sharing popups
- Mobile-only popups
💳 Pricing: A regular license for ConvertPlus costs $23 (with lifetime updates and six months of support).
Try one of these popup plugins today
WordPress popup plugins can help you connect with website visitors and turn them into loyal subscribers. You can use these messages to increase signups to your email newsletter list, promote offers, and dissuade users from leaving your site.
🎯 If you’re looking for the best WordPress popup plugin, you might consider using Ninja Popups. This premium plugin has more than 65 popup templates and offers various trigger and display conditions. Additionally, it integrates with more than 45 email marketing platforms, enabling you to consolidate your leads and user data.
Do you have any questions about the WordPress popup plugins featured in our list? Let us know in the comments section below!