350+ Power Words to Get Clicks & Boost Conversions (FREE List)

power words

L
ooking for a list of power words to use in your writing? Look no further!

When you start a blog, you need to learn how to write persuasively. 

After all, you need to convince people to read your articles, subscribe to your email list, or purchase your product. 

Luckily, all you need to do is sprinkle a few power words throughout your writing in order to encourage action. 

In this post, we’ll share a list of 350+ power words that you can use to get more clicks, email subscribers, and conversions.

What are Power Words?

Power words are descriptive words that evoke an emotional response, whether it’s positive or negative, and lead the reader to take action. 

Because power words are so persuasive, using them can be a quick and easy way to boost conversions

For example, you could use the power word “bizarre” in a blog title to encourage people to click on and read your article. Or, you can use a power word like “hurry” to encourage shoppers to buy an item from your online store before it’s out of stock.

You can use power words anywhere, including:

All bloggers, copywriters, and marketing professionals should keep a list of power words handy. That way, you can turn dull, lifeless writing into persuasive writing that encourages your audience to take your desired action, whatever it may be.  

To make it easier for you, we’ve compiled this huge list of power words that you can bookmark and refer back to whenever you need it. 

350+ Power Words and Phrases to Use in Your Content

There are different types of power words you can use depending on your target audience and your specific conversion goals.

We’ve organized this list into sections and we’ll explain each type of power word as we go…

Curiosity Power Words

Curiosity words leave your audience wanting more. So much more, that they’ll take your desired action to get it. 

By using curiosity, your readers won’t be able to resist the urge to click on your article or open your email newsletter.

Here are some curiosity power word examples you can use:

  • Astonishing
  • Banned
  • Be the first
  • Become an insider
  • Behind the scenes
  • Bizarre
  • Censored
  • Classified
  • Confidential
  • Controversial
  • Covert
  • Crazy
  • Cringe-worthy
  • Elusive
  • Extraordinary
  • Eye-opening
  • Forbidden
  • Forgotten
  • Hidden
  • Hilarious
  • Hush-hush
  • Insane
  • Insider
  • Interesting
  • Invitation-only
  • Key
  • Limited
  • Little-known
  • Members-only
  • Myths
  • Odd
  • Off limits
  • Priceless
  • Private
  • Remote
  • Restricted
  • Ridiculous
  • Secret
  • Shh!
  • Shocking
  • Sneak peek
  • Spoiler
  • Strange
  • Stunning
  • Thought-provoking
  • Top secret
  • Trade secret
  • Unbelievable
  • Unconventional
  • Unexplained
  • Unique
  • Unlock
  • Unusual
  • Wacky

Here’s how Neil Strauss, a best-selling author, uses curiosity words to get more email subscribers:

curiosity power words examples

This email popup is packed with curiosity words and phrases like inner circle, controversial, never-before-seen, banned, exclusive, secret, and private.

Visitors will rush to sign up for his email list so that they can get this secret, exclusive information delivered to their inboxes.

Trust Power Words

In order to get your audience to take action, they need to trust you first.

You can build trust over time by publishing helpful content and sending regular emails. But, you can also speed up the process by injecting trust words in your content.

Here are some examples:

  • According to
  • Accredited
  • Approved
  • Authentic
  • Authoritative
  • Backed
  • Because
  • Best
  • Best selling
  • Cancel anytime
  • Certified
  • Dependable
  • Don’t worry
  • Endorsed
  • Expert
  • Genuine
  • Guaranteed
  • Improved
  • Ironclad
  • Lifetime
  • Money-back
  • No obligations
  • No questions asked
  • No risk
  • Official
  • Professional
  • Protected
  • Proven
  • Recognized
  • Refund
  • Reliable
  • Research
  • Results
  • Safety
  • Scientifically proven
  • Studies show
  • Tested
  • Try before you buy
  • Well respected

In the example below, Smile Direct Club uses trust words in their website copy:

trust power words smile direct club

Power words like lifetime, guarantee, protected, and refund put potential customers at ease.

They’ll be more comfortable spending lots of money on the product because they know they can get their money back if they’re unhappy.

Sloth Power Words

The definition of the word sloth is the reluctance to work or make an effort.

And isn’t true that we often want something without having to do anything to get it?

You can use sloth words to convince people that your product is the easiest solution to their problem. You can also use them in how-to blog post titles and lead magnets to make them sound more digestible.

  • All-inclusive
  • Basic
  • Cheat sheet
  • Cinch
  • Clear
  • Complete
  • Copy
  • Downloadable
  • Easy
  • Efficient
  • Effortless
  • Fail-proof
  • Fill in the blanks
  • Formula
  • Free
  • Freebie
  • Gift
  • Guide
  • How-to
  • In less than
  • Ingredients
  • Instant
  • Light
  • List
  • Manageable
  • Manifest
  • Minutes
  • No nonsense
  • No problem
  • Nothing to it
  • Now
  • Painless
  • Piece of cake
  • Printable
  • Quick
  • Ready
  • Replicated
  • Report
  • Simple
  • Smooth
  • Template
  • Tools

At Blog Tyrant, we offer a free lead magnet to people that subscribe to our email list:

lead magnet sloth power words

We use sloth power words like free, guide, toolkit, and instant.

This helps convey that our ebook is a super easy solution that will help people create a successful blog and it encourages them to subscribe.

Encouragement Power Words

When people are reading content online, their level of energy and enthusiasm is likely pretty flat.

But, you can use encouragement words to inspire people and get them excited about what they’re reading.

Here are some encouragement power word examples to make your copy sound more inspirational:

  • Amazing
  • Astonishing
  • Awe-inspiring
  • Awesome
  • Beat
  • Belief
  • Blissful
  • Breathtaking
  • Brilliant
  • Celebrate
  • Conquer
  • Daring
  • Delight
  • Effortless
  • Empower
  • Excited
  • Fabulous
  • Faith
  • Fearless
  • Fulfill
  • Glory
  • Grateful
  • Happy
  • Heart
  • Hero
  • Hope
  • Lovable
  • Life-changing
  • Marvelous
  • Master
  • Miracle
  • Perfect
  • Phenomenal
  • Praise
  • Prevail
  • Remarkable
  • Score
  • Sensational
  • Spirit
  • Strengthen
  • Terrific
  • Thrive
  • Triumph
  • Uplifting
  • Vanquish

The popular blog Tiny Buddha publishes content to help people live peaceful and happy lives.

encouragement power words in blog titles

So, of course, they often use encouragement words like strength, hope, and hero in their blog post titles to make readers feel empowered.

Greed Power Words

The simple definition of greed is the desire for more of something.

We can all be greedy from time to time. For example, you want to grab that ‘Buy One, Get One Free’ coupon so that you can get more for your money. Or, you want to buy the limited edition version of a product you already own so you can be one of the few that has it.

Greed words are most often used in sales and promotions in order to encourage people to buy quickly before they miss the opportunity. They can also be used to make something appear more valuable.

  • Bargain
  • Before
  • Best
  • Billion
  • Bonus
  • Cash
  • Cheap
  • Discount
  • Dollar
  • Don’t miss out
  • Exclusive
  • Extra
  • Fast
  • Final
  • First
  • Fortune
  • Gift
  • Giveaway
  • Greatest
  • Guilt-free
  • Hurry
  • Instantly
  • Jackpot
  • Last chance
  • Limited
  • Luxurious
  • Marked down
  • Massive
  • Money
  • More
  • New
  • Now
  • Premiere
  • Prize
  • Profit
  • Quick
  • Reduced
  • Rich
  • Sale ends soon
  • Save
  • Savings
  • Six-figure
  • Skyrocket
  • Special
  • Treasure
  • Triple
  • Ultimate
  • Value

On this landing page, a popular blog hosting company, Bluehost, uses the greed words special and now to encourage people to grab this awesome blog hosting deal.

greed power words on landing page

Vanity Power Words

Similar to greed, vanity words are often used in marketing to get people to click, subscribe, or buy a product.

That’s because we often seek out things that will make us look good. Not just in a physical way either. We want to appear more successful, have more achievements, and possess stronger abilities.

Here are some vanity word examples that will make your offer more appealing:

  • Amazing
  • Attractive
  • Awe-inspiring
  • Beautiful
  • Bold
  • Boost
  • Boss
  • Bravery
  • Brilliant
  • Clever
  • Conquer
  • Dazzling
  • Elegant
  • Elite
  • Epic
  • Fearless
  • Fortunate
  • Genius
  • Good-looking
  • Gorgeous
  • Handsome
  • Jaw-dropping
  • Legendary
  • Magic
  • Mind-blowing
  • Notable
  • Prosperous
  • Remarkable
  • Sassy
  • Sensational
  • Smart
  • Spectacular
  • Strong
  • Stunning
  • Successful
  • Undefeated
  • Victory
  • Wealthy
  • Wonderful

In this example, a fashion blog called We Select Dresses uses a vanity word in a blog post title to get more clicks:

vanity power words in blog title

A single power word in your blog post title can help you drive more traffic to your blog and rank better in search results.

Lust Power Words

Lust is defined as a very strong sexual desire. But, it’s also defined as a strong desire for something.

So, even if your content is not sexual, you can use lust power words to make people crave whatever your offer is.

Here are some examples:

  • Allure
  • Arouse
  • Brazen
  • Captivating
  • Charm
  • Cheeky
  • Crave
  • Desire
  • Enchanting
  • Exotic
  • Exposed
  • Fascinating
  • Flirt
  • Forbidden
  • Hypnotic
  • Intriguing
  • Lonely
  • Lovely
  • Lust
  • Magnetic
  • Mischievous
  • Mouthwatering
  • Naughty
  • Passionate
  • Pleasurable
  • Provocative
  • Scandalous
  • Shameless
  • Sleeping
  • Steamy
  • Tantalizing
  • Tease
  • Thrilling
  • Uncensored
  • Urge
  • Wild

Here’s how Buzzfeed uses lust power words to get more clicks on a celebrity gossip article:

lust power words

Anger Power Words

Anger is a powerful emotion that can make people take action.

But, you don’t want people to be angry with you or your company, so you have to use anger words carefully.

When using anger power words, make sure your audience’s anger is directed at something or someone else. Then, you can provide the solution for them.

  • Annoying
  • Arrogant
  • Backstabbing
  • Blatant
  • Brutal
  • Corrupt
  • Coward
  • Crooked
  • Crush
  • Disgusting
  • Evil
  • Exploit
  • Foul
  • Greedy
  • Hate
  • Know it all
  • Lies
  • Loser
  • No good
  • Obnoxious
  • Pitiful
  • Preposterous
  • Provoke
  • Punish
  • Rant
  • Revolting
  • Screw
  • Sick and tired
  • Smug
  • Sneaky
  • Stuck up
  • Underhanded
  • Vicious
  • Violent
  • Weak
  • Worst

Here’s an example of how to use anger words the right way:

anger power words

This company’s target audience is frustrated with a particular situation, which in this case, is a pest problem. The company provides a service that will fix the problem.

As a result, annoyed home owners will gladly take action by calling and booking the service.

Fear Power Words

Fear is a a great motivator because it makes people uncomfortable and afraid. Because of this, they’ll want to move away from those emotions and back into their comfort zone.

As you can imagine, you can use fear power words to get your readers to take a specific action.

Like with anger words, just make sure you’re providing a solution to their problem.

  • Apocalypse
  • Armageddon
  • Backlash
  • Beware
  • Blinded
  • Blood
  • Bomb
  • Catastrophe
  • Caution
  • Collapse
  • Crisis
  • Danger
  • Deadly
  • Destroy
  • Devastating
  • Dumb
  • Embarrass
  • Epidemic
  • Fail
  • Fired
  • Frightening
  • Hazardous
  • Hoax
  • Horrific
  • Invasion
  • Jail
  • Lawsuit
  • Looming
  • Lurking
  • Meltdown
  • Mistake
  • Nightmare
  • Painful
  • Panic
  • Poor
  • Revenge
  • Risky
  • Scary
  • Stupid
  • Targeted
  • Terror
  • Toxic
  • Tragedy
  • Warning
  • Worry

Here’s how GOBankingRates uses fear in the title of an article:

fear power words examples

Buying a home is the biggest purchase people will make in their lifetime. To avoid making any mistakes, they’ll click on this article to learn important tips they need to know.


That brings us to the end of this list!

Now you have a giant list of power words that you can use in everything from blog posts to email subject lines. 

If you found this list helpful, you can also check out our list of the best blog headline formulas. It’s full of free blog title templates that you can use to get more clicks on your articles. 

And don’t forget to sign up for our email newsletter for more helpful blogging tips!

56 thoughts on “350+ Power Words to Get Clicks & Boost Conversions (FREE List)

  • świetny artykuł

    Powinien również zahaczyć na temat naprawdę tytułowanych samoopalaczach, z którymi także potrzeba dokładnie się obchodzić.
    Szczególnie zabawa na jej cześć, a tego terminu nie winna aby się niepokoić a
    także pobudzać o mnie osoby takim lub wszystko leci przy godnie z harmonogramem.
    Oprócz duchowego przygotowania się do konferencji, musi
    aby się zwrócić konsultację na przygotowanie ludzkiego grona.

  • e-Learning in Nepal

    It’s amazing in support of me to have a web site, which is valuable designed for my experience.
    thanks admin

  • hop over to this website

    We stumbled over here by a different web page and thought
    I might check things out. I like what I see so now i am
    following you. Look forward to exploring your web page repeatedly.

  • базы для Xrumer

    Hi, its nice article on the topic of media print, we all know media is a impressive source of information.

  • ekstra źródła

    Można zadzwonić po wczas z Salonie odnowy biologicznej.
    Ogromna wiedzę pracy z otwartymi a dodatkowo
    nieodpowiednimi źródłami strug słońca również mogą stanowić
    znaczącymi szczegółami atrakcyjnego sesje.
    Oczy dobre doskonale poznaje rozmaite elementy sceny, przy uroczystości jak system
    znajdzie się mieć tendencję do spłaszczania wczesnego programu też takie
    co powinien być z miejscu, to szczególnie na przykład zburzyć zachwycające fotografię.

  • 먹튀검증

    You actually make it seem so easy along with your presentation however I in finding this topic to be actually one thing that I think I’d
    by no means understand. It sort of feels too complex and extremely extensive for me.
    I am having a look ahead to your subsequent publish,
    I will attempt to get the dangle of it!

  • look at this web-site

    Very good article! We will be linking to this great article on our
    site. Keep up the good writing.

  • GARWA4D | LINK DAFTAR GARWA4D | LINK ALTERNATIF GARWA4D

    Hurrah! After all I got a webpage from where I be capable of truly get helpful information concerning my study and knowledge.

  • gerçek escort

    Hi there, I desire to subscribe for this weblog to take hottest updates,
    therefore where can i do it please help.

  • web tasarım ajansı

    web tasarim ajansi web tasarım ajansı

    Penta Yazilim, olaganüstü sonucu saglamak göre bol planlanmis ve izlemsel bir yaklasim sunar.
    Gelistiricilerimiz, verimli özelliklere iye okunusu
    birinci klas bir sonuç meydana getirmek yoluna gelistirme sürecinin her adiminda müsteriyle iliski kurar.

    Bu nedenle, henüz çok jüpiter memnuniyet oranimiz ve mesut
    müsterilerimizden daha mesut yorumlar aliyoruz. Çözümü, gerektiginde sürdürme sözü vererek,
    en yüksek sayida alici sonuç bildirimine sahibiz.
    Ne demek?
    Ne demek?

    web tasarım ajansı

  • BLOG LINUX INDONESIA

    Hey just wanted to give you a quick heads up. The text
    in your content seem to be running off the screen in Safari.
    I’m not sure if this is a formatting issue
    or something to do with internet browser compatibility but I figured
    I’d post to let you know. The design and style look great though!

    Hope you get the issue fixed soon. Thanks

  • agen roulette

    I have read so many content about the blogger lovers but
    this article is really a pleasant article, keep it up.

  • bayan escort

    Hi Dear, are you in fact visiting this web page regularly, if
    so after that you will absolutely take fastidious knowledge.

  • .223 ammo

    Hello! I realize this is sort of off-topic but I
    needed to ask. Does managing a well-established blog like yours take a large amount of work?
    I’m completely new to writing a blog however I do write in my journal every
    day. I’d like to start a blog so I will be
    able to share my personal experience and feelings online.
    Please let me know if you have any kind of recommendations or tips for new aspiring bloggers.

    Thankyou!

  • polecana strona

    Masz możliwość same dopasować kilku technikę, wykorzystując zewnętrzny przycisk, który cierpi perspektywę blokady to jest,
    efekt ciągle zastosowanego przycisku). Gdyby już postanowicie
    aby się po bezawaryjny kierunek centralny wieczoru kawalerskiego zwłaszcza
    będzie mogło uczestniczyło uświetnić toż na sesji zdjęciowej?
    We sytuacji kiedy trzymacie pędzle na ciele przez szczycie, błyskawicznie się kurzą.

  • eagle mountain casino

    Fine way of describing, and nice post to take data concerning my presentation subject matter, which
    i am going to present in college.

  • escort mecidiyeköy

    Asking questions are really fastidious thing if you are not understanding anything totally,
    however this paragraph provides good understanding yet.

  • ważny link

    Funkcjonują dwa elementy traktujące o oświetlenia, po jakie chce
    zdać uwagę – odcień słońca i zarówno jego szorstkość.

    Jeżelibyście jednak chciałyby najpierw przymierzyć
    kompozycje ubioru czy akcesoria, wtedy pozytywnie puknąć aby się do stacjonarnego
    sklepu, który sprzedaje prac na naszego gatunku zabawy.
    Z sprawie gdyby trzymacie pędzle po grzbiecie, błyskawicznie się kurzą.

  • Harmonica tabs

    A motivating discussion is definitely worth comment. There’s no doubt that that you should write more on this issue, it may not be a taboo matter but generally folks don’t talk about
    these subjects. To the next! Kind regards!!

  • slot pulsa

    Hello I am so grateful I found your blog page, I really found you by mistake, while I was browsing on Bing for something else,
    Anyways I am here now and would just like to say
    many thanks for a marvelous post and a all round enjoyable blog (I also love
    the theme/design), I don’t have time to go through it
    all at the moment but I have saved it and also added in your RSS feeds,
    so when I have time I will be back to read
    a lot more, Please do keep up the great work.

  • Frank

    Hmm is anyone else encountering problems with the pictures on this blog loading?
    I’m trying to figure out if its a problem on my end or if it’s the blog.
    Any feed-back would be greatly appreciated.

  • Pest Control Sydney

    I’m really enjoying the theme/design of your weblog.

    Do you ever run into any browser compatibility problems?
    A few of my blog audience have complained about my website not operating correctly in Explorer but looks great in Opera.
    Do you have any tips to help fix this issue?

  • esenyurt escort

    You really make it seem so easy with your presentation but I find this matter to be actually something that I think I would never understand.

    It seems too complex and very broad for me. I am looking
    forward for your next post, I will try to get the hang of it!

  • Brindes Personalizados

    It’s very effortless to find out any topic on web
    as compared to textbooks, as I found this paragraph at this website.

  • online youtube to mp3 conconver

    Hi there, just became alert to your blog through Google, and
    found that it’s truly informative. I am gonna watch out for brussels.
    I will appreciate if you continue this in future.
    Many people will be benefited from your writing.

    Cheers!

  • 백링크구입

    Very great post. I simply stumbled upon your weblog and wanted to say that I’ve really
    loved surfing around your blog posts. In any case I’ll be
    subscribing on your rss feed and I am hoping you write once more
    very soon!

  • brindes promocional para feira de negócios Flexo Labels 2024

    What’s up, I log on to your blogs daily. Your humoristic style is witty,
    keep up the good work!

  • help refuges

    Great blog here! Also your site lots up very fast!
    What host are you the usage of? Can I am getting your affiliate link in your host?
    I desire my website loaded up as fast as yours lol help refuges

  • slot terpercaya

    It’s very easy to find out any matter on web as compared to textbooks, as I found this piece
    of writing at this website.

  • 먹튀검증

    Today, I went to the beach with my kids. I found a sea shell and gave it to my 4 year
    old daughter and said “You can hear the ocean if you put this to your ear.” She
    placed the shell to her ear and screamed.
    There was a hermit crab inside and it pinched
    her ear. She never wants to go back! LoL I know this is completely off
    topic but I had to tell someone!

  • hasta yatağı kiralama

    Hasta yatagi kiralama hasta yatağı kiralama
    The Ultimate Guide To havali hasta yatagi
    Için basit anahtar havali hasta yatagi örtüsünü
    Degil Hakkinda Detaylar bilinen hasta yatagi kiralama
    kiralık hasta yatağı Herkes İçin Eğlenceli Olabilir
    hasta yatağı kiralama Için 5-İkinci Trick

    hasta yatağı kiralama

    With havin so much content do you ever run into any issues of plagorism or copyright infringement?
    My blog has a lot of completely unique content I’ve either authored myself or outsourced
    but it seems a lot of it is popping it up all over the internet without my authorization.
    Do you know any methods to help prevent content from being stolen? I’d really appreciate it.

  • brindes personalizados para feira de negócios FIT 0/16 2027

    Fantastic beat ! I would like to apprentice while you amend your website, how
    can i subscribe for a weblog site? The account aided me a acceptable deal.
    I had been tiny bit familiar of this your broadcast provided vivid clear idea

  • Brindes Personalizados

    This piece of writing will help the internet people for setting up new
    blog or even a blog from start to end.

  • Fornecedor de Brindes

    hello there and thank you for your info – I have definitely
    picked up something new from right here. I did however expertise some technical points using this website,
    since I experienced to reload the web site many times previous to I could get it to load
    properly. I had been wondering if your web hosting is OK?
    Not that I’m complaining, but sluggish loading instances times will sometimes affect your placement in google and can damage
    your high quality score if ads and marketing with
    Adwords. Anyway I am adding this RSS to my email and can look out for
    much more of your respective interesting content. Ensure that you update this again very soon.

Leave a Reply

Your email address will not be published.