As a blogger, having a powerful search engine optimization (SEO) strategy can help you attract more traffic to your site. This may, in turn, lead to more conversions, especially if you promote affiliate products and other services in your posts. Therefore, it’s essential to learn how to write SEO content that ranks and drives conversions.
Fortunately, this process is not as complicated as it might sound. By doing some research and planning, you can ensure that your content stands a chance of ranking on the first page of Google.
In this post, we’ll share some tips to help you write effective SEO content for your WordPress blog. Let’s get started!
📚 Table of contents:
- Do some keyword research 🗝️
- Write informative and high-quality content ✍️
- Create powerful titles and meta descriptions 🥊
- Use optimized photos 📷
- Set up an internal linking strategy 📈
1. Do some keyword research 🗝️
When planning your content, you’ll want to make sure that it’s tailored to your audience. You’ll also need to choose fresh topics relevant to your niche.
If you’re stuck for ideas, you could always ask your readers or followers for suggestions. 👉 For example, if you run a blog about digital marketing, you can set up a quick poll to see if there are any new strategies that your audience would love to learn. Additionally, you could look at news sites and other publications to identify trends in your industry.
Once you’ve identified the topics you want to write about, it’s time to do keyword research. We recommend using a keyword research tool like Google’s Keyword Planner, which we have a full tutorial for:
You can start by entering some search terms for your topic. Google will then give you some important data about those keywords, including their search volumes and levels of advertising competition:
Google will also provide you with some keyword ideas for the same topic. These suggestions can help you identify the search intent for your post. For instance, if a user types “how to create a Facebook ad” into Google, they’re likely looking for a step-by-step guide that helps them set up their first Facebook ad campaign.
Ideally, you’ll want to target keywords with a high search volume and low to medium competition. These characteristics can help your posts rank higher for those search terms.
You might also consider using long-tail keywords in your posts. These phrases are more descriptive and tend to have less competition. For instance, instead of using a short and broad keyword like “Paris guide,” you might go for something more specific, such as “planning a trip to Paris” or “3-day Paris itinerary.”
2. Write informative and high-quality content ✍️
When writing your post, it’s essential to focus on the search intent. This means sharing content that addresses the user’s query and gives them the answers they’re looking for.
👉 For example, if people are looking for ways to save money while traveling, you’ll want to publish a post with a list of tips and hacks for spending less money when on holiday:
Additionally, you’ll want to use your target keywords throughout your post. If you have Yoast SEO on your WordPress blog, you can refer to the plugin’s suggestions for guidance:
For instance, Yoast SEO will inform you if you use the same search term too many times. This alert will help you avoid keyword stuffing, which is a practice that Google could penalize you for.
Here are some tips for writing optimized posts on your blog:
- Use H2 headings for main topics and H3 – H6 for subtopics.
- Provide value to your readers by sharing tips, advice, and recommendations.
- Make your content more readable by using short sentences and paragraphs.
- Target the ideal word count for your post based on its topic and format.
Overall, the key to ranking higher in Google is prioritizing content quality. Posts should be well-written and readable. They should also contain original content and relevant information.
3. Create powerful titles and meta descriptions 🥊
If you want to write SEO content that converts, you’ll need to pay attention to your post titles. Catchy post titles can help attract more readers to your blog. While it may feel tempting to use sensational or hyperbolic headlines that draw attention, we recommend steering clear of clickbait and focusing on what’s relevant instead.
A title should communicate the topic of your post clearly and accurately. You might also want to include your keyword to help boost your post’s rankings in the search engine results pages (SERPs).
These guidelines apply to both post titles (which appear on your blog) and title tags (the headlines that come up in the SERPs):
Another essential SEO element is your meta description. It should contain a brief yet informative summary of your post. It is typically displayed under the post title in the SERPs (as shown in the screenshot above).
Sometimes Google displays an extract from your post instead of the meta description. However, you might still want to write an engaging summary that contains the keyword.
If you use Yoast SEO, the plugin can even help you write a good meta description:
Yoast SEO also notifies you if the summary is too long or too short. It also reminds you to use the target keyword in both the post title and meta description.
4. Use optimized photos 📷
Images can help make your posts more interesting and engaging. However, they can also have an impact on your SEO.
If you have a media-heavy blog, it’s important to optimize images when adding them to your posts. Large files can slow down your site, leading to poor Core Web Vitals scores that can harm your rankings.
Therefore, we recommend using an image optimization tool like Optimole:
A fast and responsive website can help boost your visibility in search engine results. It can also increase user engagement, leading to more conversions. Therefore, reducing image sizes can be an effective way to optimize your blog for SEO.
You’ll also want to use alt text in your images. This is a brief description of your photo:
Alt text can help make your site more accessible. It enables screen readers to describe an image to users with visual impairments, allowing them to understand your content better.
Furthermore, alt text is another opportunity to incorporate keywords into your content. However, it’s important to ensure that your alt text is descriptive and accurate.
Additionally, you can add your keyword (or its variations) to the image file name, title, and caption. These placements can help your content rank in Google image results as well.
5. Set up an internal linking strategy 📈
Internal links can have several benefits for your blog. For starters, they can help reduce your bounce rate by encouraging users to visit other posts on your site. This activity may lead to higher engagement rates and page views.
Internal links are also crucial for SEO. They give Google a better idea of your site’s structure and enable the search engine to find and index your pages more efficiently. Therefore, an effective linking strategy can help boost your rankings in the SERPs.
When writing your posts, you’ll want to look for opportunities to link to relevant articles on your site, using descriptive anchor text:
Once your blog starts to grow, it will become easier to include internal links in your post. Once you have a lot of content, it can be hard to remember all of your posts, which might cause you to miss out on some internal link opportunities.
To avoid this, you can consider a dedicated internal linking plugin such as Link Whisper or the premium version of Yoast SEO.
Additionally, you can create an effective SEO linking strategy by publishing cornerstone content. These are detailed and informative articles that direct users to other posts on your blog.
Let’s say you blog about London. Your cornerstone article might be a complete guide to this city, with sections on must-see attractions, where to eat, safety tips, and more:
You can then link to posts that cover those topics. 👉 For example, in the “where to eat” section, you might send readers to restaurant reviews on your blog or a list of the best cafés in London.
Start writing better SEO content today 🏁
If you’re planning to build a profitable blog, you’ll want to prioritize your SEO strategy. Writing content optimized for search engines can help drive more traffic to your posts. This may, in turn, lead to more conversions on your site, such as product sales and newsletter signups.
Do you have any questions about how to write SEO content for your WordPress site? Let us know in the comments section below!