7 Best Buyer Intent Data Tools 🥇 2023 (Free & Pro)

Would you like to know the best buyer intent data tools? Buyer intent data software provides information on how and when prospects and customers interact daily with brands.

As buyer intent measures the probability that a customer will make a purchase, these tools are useful for researchers who want to understand the actual journeys that customers take when they buy goods and services.

By using buyer intent data tools, organizations can target companies based on how they interact with their website and automate buyer intent data-driven marketing campaigns. 

It is now possible for inbound leads to be prioritized based on their engagement level with your company, and online visitors can be personalized as well.

In addition, firms are using this kind of information to prevent churn by identifying how and when their customers are likely to switch vendors in the future, along with their likelihood of switching vendors at a particular time in the future.

Various tools that collect and analyze buyer intent data are often integrated into customer relationship management systems or CRM systems, account-based execution systems, and marketing account intelligence systems.


A Leader in Buyer Intent Data Tools

Regardless of market conditions, the Bombora tool offers proprietary B2B contact data sets as well as access to ad tech platforms to help companies gain detailed insights into their customers.

This tool will save you time and money since you will not need to waste your time on ads and outreach programs that you will not see any results from as a result of using this tool.

With the help of this tool, you can market to people who already want to hear what you have to offer so that your chances of success will be higher.

During the Bombora Data Co-op, all data is collected in a consent-based framework that ensures that the members’ privacy is always protected.

Using a tool like this will let you know whether most visitors to a B2B website intend to make a purchase when they arrive. This will give you peace of mind that the tool you are using is being sourced ethically.

This tool will help you get a quicker return on your investment due to the fact that it is easy to integrate with your own workflow and is platform-independent.

Pricing: Paid; needs quote.

Key Features:

  • Analyzes your prospects’ journey from start to finish
  • Data aggregated from over three million businesses
  • Provides comprehensive B2B intent data with a proven track record
  • Various B2B websites provide compliance-compliant data
  • The use of pre-purchase intent signals is innovative


Capture Your Most Valuable, Active Buyers

Through ZoomInfo, you can get comprehensive information about 230 million individuals as well as 50 million different companies all in one place.

There are a number of ways that this tool can be integrated into your existing system so that you are able to get real-time indications of buyer intent and consolidate your workflow so as to close more sales.

With ZoomInfo, marketers, and sales professionals can add attributes to intent data so that it can be used in even more effective ways.

As a result of this tool, records are enhanced with business metrics and actionable intent data that can assist you in closing more deals and accelerating revenue growth.

This streaming intent tool allows you to view insights regarding the topics that your prospects are most interested in that relate to your solution.

With this tool, you will have access to a B2B intent data database that supplies over 300 different intent data attributes for your CRM system.

Pricing: Paid; needs quote.

Key Features:

  • Compatible with a wide range of CRM systems
  • Makes sure your team is aware of potential opportunities
  • Your solution can be discovered with Streaming Intent
  • It’s possible to automate your sales process
  • There are over 300,000 publisher domains available


Find Prospects Looking for Your Solution

With the UpLead software, sales teams can access a dashboard that facilitates identifying prospects interested in their solutions and taking appropriate action.

It is by using this tool that you will be able to access complete B2B data as well as determine in real-time a prospect’s intent on the purchase or outright rejection of your offer.

In the marketing automation market, this tool is one of the most popular options for increasing the outreach efforts of marketers since it is one of the most effective.

Additionally, you’ll be able to customize your marketing messages with relevant keywords and buzzwords to target specific demographics within your target market who’re most likely to respond.

As a bonus, this tool helps you optimize your message delivery. Distributing the right message to the right people at the right time maximizes your marketing efforts.

A more customized marketing strategy can also be developed by using email and direct mobile dials in order to reach a broader audience as well as develop a more tailored marketing message.

Pricing: Free & Paid; starts from $890/yearly.

Key Features:

  • Lead information is accurate and up-to-date
  • Data from more than 200 countries are available
  • Receiving competitor intelligence and company news is possible
  • Optimizes your sales process by utilizing advanced search filters
  • Reach your targets with email and mobile direct dials

Lead Onion

Intent Data That Converts Contact Data That Delivers

It is possible for sales teams to identify opportunities for growth by providing relevant and up-to-date purchase intent data through the Lead Onion tool. In this tool, users can segment and align their leads by buyer personas.

Moreover, this tool allows marketers to make rapid contact with their most interested leads through phone, text, or email using integrated communication tools.

Anyone can use this tool regardless of how small or large their business is because it has a simple interface and quick-to-use buttons.

Furthermore, as part of this tool, several resources are provided to help you get started with intent data marketing, including tutorials, case studies, and best practices.

In addition, there are a number of advanced segmentation features offered within the project management tool that helps you to identify prospects based on their characteristics, which permits you to concentrate your efforts on the prospects that are most relevant to the objectives of your project.

Pricing: Paid; starts from $1725/monthly.

Key Features:

  • It is possible to access topic social and website intent data
  • Intent data for B2B transactions are reliable and accurate
  • Unlimited contact storage will let you manage your leads
  • You can expand your market with LookAlike
  • The contact lists you build can be tailored to match your buyer personas


Lets You See Who S Interested in Your Solution

You might be interested in checking out the Demandbase tool to determine who is interested in your solution and other similar solutions.

To reach out to prospects who are already part of the buying process and to cut through the noise of an inbound marketing campaign, this tool can prove to be very helpful if you are trying to reach out to prospects close to purchasing.

As a result, over 300,000 keywords are tracked each month through this tool, along with over 500 billion signals associated with each keyword applied to that keyword.

The tool is able to automate all of your sales and marketing processes through Clouds of Sales Intelligence, Clouds of Advertising, and Clouds of Search Engine Intelligence.

Throughout this collection, you will find top-of-the-line marketing products that will be able to assist you in developing a marketing strategy that suits your long-term as well as short-term goals.

Pricing: Paid; needs quote.

Key Features:

  • Robust processes ensure the accuracy of the data
  • Your data collection consists of several sources
  • Provides buyer intent data at various stages
  • Your target companies’ news can be kept up-to-date
  • Informs about the company’s operations

Along with GDPR compliance, the DemandScience tool provides high-quality data about the behavior of customers and their intentions. With this tool, sales teams can now directly contact leads and increase conversion rates for them.

With this advanced analytics tool available, you can enrich your data sets and analyze them more automatically since you have access to these data sources that will enhance your analysis.

Also, this tool helps you take control of your behavior since it lets you forecast the future using the data you gathered on your intentions, helping you make better decisions.

The platform’s data visualization tool also enables users to gain a better understanding of their buyer intent data in less time due to the ease and quick way to visualize it.

Moreover, you will be able to track multiple IP addresses as well as devices in order to ensure that the right person receives your message at the right time as well as the right IP address.

Pricing: Paid; needs quote.

Key Features:

  • More than 70 million global contacts can be searched
  • You can tailor your sales outreach strategy
  • Target users with the right technology stack are available
  • Identifies new markets that you haven’t targeted
  • A detailed analysis of campaign success is available

The Leadfeeder software provides marketers with real-time insights into B2B prospects, including responses culled from a vast database of information.

Using this tool, you can pinpoint prospects who are interested in buying from you and concentrate your marketing efforts.

This tool consistently exceeds client expectations when it comes to generating quality leads and gathering information regarding someone’s interests.

The tool can also be used to manage contacts based on the score as well as identify leads in your database using the score.

Furthermore, you can use this tool to determine what needs to be done to improve how your business appears on the web as well as create reports and figure out how much traffic your business gets.

This kind of tool makes it possible for you to segment prospects according to their demographic information in order to tailor the outreach messages you send them.

Pricing: Free & Paid; starts from $198.

Key Features:

  • Cut through the clutter and identify actual companies
  • LinkedIn and email information can be searched and exported
  • B2B intent data can be used to create insightful reports
  • Lead engagement can be automatically ranked
  • An effective customer support system is available


What are buyer intent data tools?

Using buyer intent data tools, businesses can better understand their customers. Data is used to analyzing customer behavior, preferences, and interests to determine what products or services they might be interested in.

How can buyer intent data tools help businesses?

Businesses can craft messages that resonate with customers by understanding customer behavior and preferences. Attention to buyer intent data can help businesses create more effective marketing campaigns.

What are some common uses of buyer intent data tools?

Typical buyer intent data tools include segmenting customers, optimizing website experiences, targeting ads, and analyzing customer feedback.

Which companies offer buyer intent data tools?

Google, Oracle, Adobe, Salesforce, and IBM are just a few companies offering buyer intent data tools.


If you want to use buyer intent data software that provides information on how and when prospects and customers interact daily with brands, then you can use the software. Feel free to get in touch if you have any questions or comments.

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