8 Best Rank Tracking Tools To Check Google Keyword Rankings

One of the essential elements of SEO is picking the right keyword via Keyword research, making them rank & track the keyword position in search.

It is absolutely necessary for a blogger or SEO professional to check their Google keyword ranking for target keywords. One of the most common mistakes bloggers and website administrators make is that they write and publish articles without targeting any keywords at all.

It takes only 10-15 minutes to use keyword research tools like Semrush or the KWfinder to find which keywords to use. Make sure you take advantage of these tools in order to accomplish this very important step!

Once you are finished writing an SEO-optimized post using your target keywords, your next task is to keep track of its search engine rankings and to continue building backlinks with the proper anchor text.

**Again, proper keyword selection is one of the main factors involved in achieving a better ranking in Google’s search engine.**

Every blogger must aim to use the keywords which users search the most, especially those keywords which will help your website show up on one of the first few pages of search results.

If you accomplish proper on-page SEO, chances are good that you will appear in the first 50 search results.

To improve your SEO, you must manage keywords properly so that you can find out which keywords are strong for your particular domain and which are not. This information allows you to work on using the strongest keywords, thus increasing your likelihood of getting a better ranking in Google and other search engines.

In order to accomplish this goal, you need a tool which can tell you where a specific keyword ranks in Google’s search results without manually going through 100’s of search results and pages.

To help you to do this, we have compiled a list of some excellent free online tools to use to check your target keyword position in Google.

8 Accurate & Modern Google Position Checker Tools:

  1. Semrush
  2. AccuRanker
  3. SERPWatcher
  4. SE Ranking
  5. Ahrefs
  6. Google Rank Checker
  7. RankWatch
  8. Serpfox

1. Semrush – Best Rank Tracking Software

Semrush is my favorite tool on this list as it is a complete solution for keyword checking.

You can enter your website URL or the individual URL of a blog post, and it will show you which keywords you are currently ranking for. You can further click on any resulting keyword to check keyword competition and other details.

It supports Google (you can select Google Search based on your target geographical region) and Bing search as well.

If you ever wonder, “What keywords do I rank for?”, Semrush has got your covered. Simply add your domain name in the URL field, and it would show you all the keywords that you are currently ranking for.

Semrush is professional software that is easy to use, and you can try it for a couple of weeks for free before deciding whether you want to subscribe.

Here is how you can use the position tracking tool of Semrush.

  • Login to Semrush account
  • Select position tracking under rank tracking

Click on new position tracking (Top right) and enter your domain name and give it a meaningful name.

Click on Create project and customized the settings according to your need.

Here is how Semrush makes it easier for you to start adding Keywords for rank tracking. You can add Keywords using one of these four methods:

  1. Connect your search console and pull up the keywords from there
  2. Manually enter the keywords
  3. Track the top Keywords that Semrush has already discovered for your domain name
  4. From file (*.txt, *.csv)

You can also set it to send you weekly notifications of ranking changes. If you are offering SEO services to your client, this feature could save you a ton of time.

From the last step (Above screenshot), Semrush will start measuring your keyword rank position.

Overall, Semrush is an amazing tool for checking the position of keywords in search engines.

2. AccuRanker

If you are looking for a dedicated paid keyword position checker, then AccuRanker is a perfect choice. You can learn more about them in my AccuRanker review.

The first thing that I loved about AccuRanker is its interface which is intuitive and you can easily get started. You can track keyword ranking in Google search and they also have an option for Yandex and Bing search. In fact, AccuRanker is very popular as Yandex keyword monitoring.

Watch this video to see the preview of AccuRanker:

They are blazingly fast and quite accurate. With a single click, you can also see the preview of the search result snapshot which is perfect for agencies who need to show the ranking proof to the clients.

Check keyword ranking in target country:

One of the cool features of the keyword position checker tool of Accuranker is, able to check ranking based on your target country or city. 

When you add a new keyword to track, you can set your target location. You can set more than one location if you like.

They have various plans based on the number of keywords you want to track, however you can start for free using their 14 days free trial.

3. SERPWatcher

I’m a huge fan of SEO rank tracker tools offered by Mangools as they offer great UI. SERPWatcher is the latest addition which let you track keyword position for any domain.

You can track keyword positions based on Geolocation  & devices (Desktop and mobile).

You can get one of their paid plan to track more keywords. The pricing is most reasonable under the paid tool & will fit your pocket perfectly.

4. SE Ranking

SERanking is a freemium keyword rank checker tool, that allows tracking of 5 free keywords, and also offer 14 days free trial. Once you are happy with the trial, you can upgrade to the paid plan, and continue using it’s tracking tool to track keyword ranking in Google, Bing, YouTube and Yahoo.

According to G2 Rating website, SERanking has been rated as 9.4/10 based out of 200+ customer reviews. You can check website rankings on a country level or specify your target location down to the zipcode.

Here is how to get started with SE Ranking rank tracker tool:

  • Create a free or paid account on SE Ranking
  • Create a project and add your website
  • Now Add Keywords that you wish to track
  • Select the search engine and geo-location

Once you are ready, click on Add Keywords. Depending upon the number of keywords you have added, it could take some time for SE Ranking to check the accurate ranking of your tracked keywords.

This is how the results look like:

You can click on SERP competitors to see the competition in the nice tabular format.

Overall SE Ranking keyword rank tracking tool is top-notch, and something you would enjoy using. Another good feature of SERanking is, you can lower down your pricing, by picking the keyword rank updating frequency. Read SERanking review.

5. Ahrefs

I’m pretty happy with Semrush, but if I ever have to replace it with anything else, it’s going to be Ahrefs.

This one is loaded with tons of great features. It automatically detects what keyword your website is ranking for & you can specify ranking based on country.

With Ahrefs, you can start tracking the rank of your website as well as your competitor’s website.

6. Google Rank Checker

Google Rank Checker is an excellent free online utility that helps users track keyword positioning in Google search engine results.

In order to use this service, simply put in the keyword you want to search along with the domain name, and it will show you the position of that specific keyword in Google.

It’s that easy.

7. RankWatch

Rankwatch is a popular pocket-friendly keyword rank checker tool that shows more than search engine position. Along with search engine ranking, it also shows CPC and search volume data, for any keyword or phrase.

When checking the Keyword rank, you can select the search engine location & also desktop or mobile device. This tool is idle for checking one or multiple Keyword ranking.

Other feature includes:

  • 170+ Countries With All Major Languages
  • Sub-domain & Sub-URL Tracking
  • City-Based Tracking
  • Google Featured Snippets Tracking
  • Rank Update Frequency
  • Ranking Screenshots
  • Keywords Categorization & Advance Filter
  • Automated Ranking Alerts via email

A lot of you would like the pricing of Rankwatch, as you can pick a plan based on daily rank updates or weekly rank updates, and for the same pricing, you can track more keywords in the weekly rank updates plan. The interface is easy to use, and the team seems to be based out of India, and hence the pricing is reasonable. The tool also offers more features than simple rank checker, that I let you explore of your own.

8. Serpfox

Serpfox is a beginner friendly keyword rank tracking tool that also offers a free plan. This Rank tracker is based out of New Zealand, and the free plan let you track 10 keywords free (forever).

Here are some of the notable features of Serpfox:

  • Track keyword on desktop and mobile
  • Report scheduling
  • Track your ranking in any location

This is one of the budget friendly and cheapest keyword rank tracking tool out there.

Conclusion: Best Keyword Rank checker and tracking software

Of all the keyword rank checker tools on this list, Semrush is my top choice for checking keyword positions in Google and Bing searches. I’m sure you’ll like it as well, as it also offers other features such as a backlink checker, a full site audit, and a few other really cool things.

If you use any other keyword position checker tools which work well for you, let us know via the comments section below.

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