9 Best WooCommerce Wishlist Plugins for Online Stores (2022)

The holiday season is coming soon. And not to mention that many of your users and site visitors have birthdays all year round. So why not help them choose something for themselves, their friends, and relatives from your online store this holiday season?

This is exactly what the wishlist functionality helps with. The user can choose what they like, save, and buy it later or share it with those who can give them these products.

Wishlist plugins are the best way to carry out such functionality. So keep reading, and let’s see which plugins will be the right fit for the task.

Table of Contents

What Is a Wishlist?

A wishlist is a feature that helps online store users to save their favorite products and then buy them. For example, imagine you are shopping around and have found a beautiful jacket. You think: “I’ll buy it before the party.” And then, on day X, you forgot where you saw it. There is no time to revisit dozens of different online stores, and you buy something else.

A wishlist comes to the rescue. Users save the link to the product they like and return to it at the right time. In addition, many people make their wishlists public to give a hint to their friends and family about what exactly they want as a present.

Some users save the items they like, wait for discounts, and then buy what they want.

Wishlists are not only useful for users. They help website owners understand which product is the most interesting and what should be sold before certain events. That is, wishlists are a good way to increase sales.

Look what the add to wishlist button might look like on the website:

Here is another example:

Features to Look For in WooCommerce Wishlist Plugins

Today you can find dozens of WooCommerce wishlist plugins because it is a convenient, fast, and practical way to build such pages. Without writing complex code, you can add a feature like a wishlist in minutes. But before we move on to the list of the best and most functional plugins, let’s look at the options you should pay attention to when choosing a plugin:

  • ability to save groups of goods;
  • capability to share the wishlist on social networks and in messages;
  • possibility to create pages where all the products in the wishlist are collected;
  • ease of use.

Choose other parameters and opportunities according to the tasks you set for yourself.

9 Best WooCommerce Wishlist Plugins

Now let’s move on to the most interesting part. Let’s compare some of the best plugins for creating wishlists.

YITH WooCommerce Wishlist

🏆 Best for tracking information about the most popular products.

YITH WooCommerce Wishlist homepage

The freemium YITH WooCommerce Wishlist plugin allows your customers to create and share wishlists easily, and you can track various products’ popularity. With it, you can analyze sales and send special offers to customers. To add a wishlist button to the website, paste the shortcode correctly.

Key features:

  • the ability to add a wishlist button anywhere on the site;
  • easy creation of a separate page for desired products;
  • statistics of products added to the wishlist, available to the site owner;
  • convenient layouts for customization;
  • privacy settings.

Pricing: There is free access, as well as a premium version that costs $94.99 per year.


  • availability of convenient layouts for customizing the wishlist page;
  • the ability to view statistics about products in the customer wishlist;
  • an unlimited number of wishlists that the user can create.


🏆 Best for creating a unique wishlist design.

JetCompareWishlist homepage

The JetCompareWishlist plugin by Crocoblock is ideal for those who do not want some standard pages but choose to create something unique. With it, you can style the wishlist buttons and create a page with the desired products. Furthermore, you can configure the plugin so the user can see how many products have already been on their wishlist. In addition, using the plugin, you can use the ability to compare different products.

Key features:

  • the ability to create the “Add to Favorites” button style;
  • easy creation of the desired style of the wishlist page;
  • the simple addition of a product counter to the wishlist;
  • the capability to redirect users from the wishlist to the payment page.

Pricing: The plugin costs $15/year for a single project or $29/year for unlimited projects.


  • the ability to create the style of the wishlist page and button;
  • the capability to add a counter with goods in the wishlist;
  • easily button addition using Elementor.

TI WooCommerce Wishlist

🏆 Best for creating wishlists that are easy to share on social networks.

TI WooCommerce Wishlist homepage

This plugin is one of the most popular for creating wishlists. The “Add to Wishlist” buttons can be placed anywhere on the site using a shortcode. It’s also easy to add a wishlist product page to the website. Users can share their wishlists on social media and create additional advertising for the site. The plugin also provides the ability to create wishlist styles.

Key features:

  • easy addition of wishlist buttons to website pages using a shortcode;
  • the ability to add custom styles to the wishlist page;
  • access to statistics of merchants in user lists;
  • the capability to share products in the wishlist;
  • tools for sending emails to users with products from the wishlist.

Pricing: A free and a PRO version starting at $79 per year.


  • in the PRO version, marketing tools are available, such as sending emails and the ability to share wishlists on social networks;
  • easy customization of the wishlist;
  • access to product statistics in wishlists.

WPC Smart Wishlist for WooCommerce

🏆 Best for small businesses with a small number of products.

WPC Smart Wishlist for WooCommerce homepage

WPC Smart Wishlist for WooCommerce is the most accessible plugin for small sites. It does not have any additional features other than creating a wishlist. You can select a button to add products to the list in a few clicks and create a page where these products will be displayed. The design of the page and buttons is determined by one of the selected templates.

Key features:

  • the simple addition of a button to the site using a shortcode;
  • the ability to change the style using CSS;
  • custom texts for the wishlist button.

Pricing: It has a free version. The PRO version costs between $29 and $99 per year.


  • easy customization of the wishlist;
  • adding a button anywhere on the site using shortcodes;
  • templates for creating a wishlist page;
  • in the PRO version, users can create multiple wishlists and add notes to products.


  • for its limited functionality, the plugin is a bit overpriced. 

WooCommerce Wishlists

🏆 Best for creating private and public wishlists by users.

The WooCommerce Wishlists plugin allows you to create wishlists for users and visitors. If the user is not logged in, their wishlist will be stored on the website for 30 days. Also, your customers can share their wishlists via email and social media.

Key features:

  • the ability to create wishlists for site visitors;
  • an unlimited number of custom wishlists;
  • control over the appearance of the wishlist button;
  • different privacy settings for user wishlists;
  • the capability to share wishlists on social networks and in emails.

Pricing: $79 per year.


  • the ability to create wishlists not only by users but also by site visitors;
  • creation of any number of wishlists by the user;
  • privacy settings for wishlists.

Wish List for WooCommerce

🏆 Best for easy and quick wishlist customization.

Wish List for WooCommerce homepage

This simple plugin with minimal features will help you create a wishlist and set it up quickly. The minimalistic design of the buttons will look organic on any site. Goods are added and removed from the list using the AJAX system (without reloading the page).

Key features:

  • minimalist button design;
  • embedding a button anywhere on the site using a shortcode;
  • creation of wishlists by unregistered users;
  • adding and removing products to/from the list using AJAX technology;
  • the premium version grants access to product statistics and notifies users about product balances.

Pricing: There is a free and a PRO version that starts at $39.99 per year.


  • easy setup;
  • the ability to place buttons anywhere on the site;
  • creation of wishlists by unregistered users.


🏆 Best for beginners who are looking for a free simple plugin.

WishSuite homepage

The WishSuite plugin is also straightforward to install and use. It allows you to place a wishlist on any site page and put a button where necessary using shortcodes. With it, site users can create wishlists and easily share them with friends.

Key features:

  • installation of a wishlist on any page of the site;
  • placing a button using a shortcode;
  • the possibility of sharing wishlists on social media.

Pricing: free.


  • easy setup;
  • placing a button anywhere on the site;
  • sharing wishlists on social networks.

Premmerce Wishlist for WooCommerce

🏆 Best for creating targeted offers and discounts.

Premmerce Wishlist for WooCommerce homepage

The Premmerce Wishlist for WooCommerce plugin is entirely free. It helps online store owners to get more sales due to the ability to send targeted offers for products that are in the wishlists of customers.

Key features:

  • simple setup;
  • ability to manage wishlists;
  • sending a wishlist to social networks.

Pricing: free.


  • the main advantage is the ability to manage offers for products in wishlists;
  • simple setup;
  • the ability to set the wishlist button anywhere on the site.

My Wish List for WooCommerce

🏆 Best for creating wishlists with the ability to sort products.

My Wish List for WooCommerce homepage

Some users add a lot of products to their wishlists. And then they need help finding the right one. In this situation, the ability to sort helps a lot. The AJAX feature speeds up the loading of the wishlist. As a result, the use becomes even more convenient. And the site owner, using the plugin, can view and analyze statistics for various products that people add to wishlists.

Key features:

  • creation of wishlists by users and visitors of the site;
  • fast page loading using AJAX;
  • convenient sorting of goods.

Pricing: $29 per year.


  • creation of wishlists that benefits site owners and visitors;
  • fast page loading using AJAX;
  • convenient sorting of goods.


How do I create a wishlist in WordPress?

The specific steps depend on the plugin you choose. Therefore, first, select a plugin that suits your functionality, install it and follow the instructions for creating a wishlist that the plugin will offer.

What’s the difference between a wishlist and a cart?

A wishlist allows the user to save the products they like. However, it needs a way to pay. A cart is created for payment.

How do people use wishlists?

Usually, such a feature helps save the products you like and, if necessary, share them with friends. It is a list of what someone would like to buy.


A wishlist is an excellent opportunity to increase your sales easily and unobtrusively. When people share their wishlists with your products, you get free advertising. In addition, when you send emails with special offers on products on the wishlist, the person is more willing to buy them. Therefore, choose the plugin that you will use and be sure to try it. Here is a short list of plugins that we reviewed in the article:

  • WishSuite is best for beginners;
  • YITH WooCommerce Wishlist is a popular plugin for tracking information about the most popular products;
  • JetCompareWishlist is ideal for creating a unique wishlist design;
  • Premmerce Wishlist for WooCommerce is suitable for creating targeted offers and discounts;
  • Wish List for WooCommerce is perfect for quick and easy wishlist customization.

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