Do You Need to have Google Analytics on Your WordPress Website?

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It would seem everyone’s working with Google Analytics, so you could possibly be wondering…

“Do I want Google Analytics on my web-site?”

It’s surely the most well-known analytics solution on the net, but that doesn’t necessarily make it the very best, and it unquestionably doesn’t make it a requirement.

Here’s what we have to say on the matter.

Why do I will need Google Analytics?

The answer to this is fairly basic.

You have to have analytics to know how many people have visited your web page. Your analytics can also inform you the adhering to:

  • Which internet sites your site visitors arrived from
  • The international locations your readers are in
  • How quite a few web pages they seen
  • and considerably a lot more

Without the need of this information and facts, you are going to have no plan how thriving your web-site is, and it will not be quick to increase it additional.

But here’s the thing.

I’ve explained the causes why you will need analytics, but these are not explanations why you require Google Analytics.

You can get this facts from hundreds of other equipment. In simple fact, there have never ever been a lot more choices to Google Analytics than this really instant.

Even improved, they appear with some fairly enormous rewards.

Let us glance at some of those alternate options now.

What Google Analytics choices are there?

Almost all web sites ran Google Analytics more than the past 10 years, and nobody assumed everything of it.

Nonetheless, because GA ran into privateness problems with the GDPR, marketers began on the lookout for alternate options. Now that people today are a lot more open to contemplating alternate options, numerous new options have arrived.

In this article are some of the finest.

Impartial Analytics

The to start with option we’ll appear at is Impartial Analytics.

Independent Analytics plugin

If you are working with WordPress, this is a stand-out selection.

As a WordPress plugin, Unbiased Analytics runs completely on your website. You don’t have to generate a new account or include the monitoring script you, like with Google Analytics.

The dashboard exhibits up right within your WP admin menu, building it simple to examine your stats every time you want.

Free Full 1

It is also a lot more privacy-friendly for the reason that it does not use cookies or retail store individually identifiable info. An further reward of not utilizing cookies is that the monitoring is more accurate because people today can’t choose out via blocking cookies.

And and finally, it has distinctive attributes unique to WordPress, like which include site varieties and groups in the info table and even showcasing WooCommerce integration in the Professional edition.

Koko Analytics

If you want a different choice built for WordPress, you can verify out Koko Analytics.

Koko Analytics plugin

It is also substantially less difficult than Google Analytics and consists of a dashboard inside WordPress. You can see your total site visitors and site sights and a graph charting them for the previous 30 times.

This plugin also allows you see your top webpages and the website traffic resources that despatched you the most visitors.

It doesn’t incorporate sorting and filtering like Unbiased Analytics or geographic data, but it is pretty uncomplicated to use and really rated on the plugin repository.


If you do not use WordPress or you want to use an external app, examine out Clicky.

Clicky website

Clicky has been all-around for about 15 decades and is a reputable analytics resolution. It’s also very attribute-rich, like characteristics like video analytics and heatmaps.

It’s no cost to use for up to a million views for each thirty day period, so most customers will obtain they hardly ever have to spend.

Additional options

As I pointed out formerly, there are quite a few options to Google Analytics outside of these three.

You can watch this collection up coming if you want to see what else is readily available:

The 9 Ideal Google Analytics Alternatives for WordPress

There are numerous WordPress plugins involved, plus a couple of much more CMS-agnostic analytics platforms.

You will need analytics

When you to start with bought below, you wondered, “Do I need Google Analytics on my internet site?”

Now you know you never need to have Google Analytics at all, but you do have to have some variety of analytics on your internet site.

For WordPress people, Impartial Analytics and Koko Analytics are both equally very good decisions.

Find out far more about Independent Analytics

For non-WordPress end users, Clicky is a good alternate.

Thanks for reading this guide on why you really do not have to have Google Analytics for your internet site, and you should think about applying the share buttons underneath if you preferred it.

Ben Sibley

Ben Sibley

Ben Sibley is a WordPress topic designer & developer, and founder of Contend Themes.

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