If you’re running a WooCommerce store, you know how important it is to understand your customers’ behavior. Tracking customer behavior allows you to identify pain points in your sales funnel, understand what’s driving sales, and optimize your marketing campaigns accordingly.
However, tracking customer behavior is easier said than done. With so many different platforms and channels available to today’s ecommerce businesses, it can be tough to get a complete picture of how customers are interacting with your store.
That’s where the Conversios comes in. This all-in-one plugin makes it easy to track online conversions and events across multiple platforms, including Google Ads, Google Analytics 4, Snapchat, Facebook, Pinterest, and Tiktok via Google Tag Manager. And with its automated product feed manager, managing your product feed on Google Merchant Center is a breeze.
In this hands-on review of Conversios, I’ll show you how to configure the plugin to track ecommerce events and conversions across multiple platforms. Whether you’re a seasoned ecommerce veteran or just starting out, this is the plugin you need to understand and influence your customer journey.
Conversios Overview: All-in-one Google Analytics, Pixels and Product Feed Manager for WooCommerce
Conversios is a powerful WooCommerce plugin that helps merchants to improve their online performance by integrating with Google Analytics, Google Ads, and Google Merchant Account.
With Conversios, you can track your customer’s activity and behavior on your website and convert these insights into actionable marketing strategies to drive more traffic, sales, and revenue
The plugin offers a range of features that makes it easy to set up and use, even for beginners. Notable ones include:
- Google Tag Manager based implementation
- Google Analytics 4 ecommerce tracking automation
- Integrated Google Analytics reporting dashboard
- Meta pixel (Facebook + Instagram) integration for events
- Facebook Conversion API integration (Pro feature)
- Product feed manager for Google Merchant Center
Hands-on with Conversios
In this section, I’ll explain how to set up and use Conversios for your WooCommerce website.
First, head to its WordPress.org page and download the plugin. After that, go to your WordPress site’s Admin Dashboard and select Plugins > Add New. Click Upload Plugin, choose the .zip file you saved, and then click Install Now. Once installed, activate the plugin.
Alternatively, you can search for Conversios directly from your WordPress site’s dashboard. Select Plugins > Add New, search for “Conversios,” and click Install Now. Activate the plugin once it’s installed.
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With Conversios installed and activated, you’ll see a new item called Conversios in your dashboard’s left-side menu. Click on it to access the plugin settings.
The first section you’ll encounter is the dashboard, where you’ll be prompted to connect your Google account.
Signing In with Google
Using Conversios requires a Google Analytics account. When you open the plugin’s dashboard, it will prompt you to log in to Google. For those with multiple accounts, pick the one that administers the Google Analytics property you’ll be using with Conversios.
Connecting Google Analytics
Next, connect your Google Analytics account. This can be done by tagging your website using Google Analytics 4, Universal Analytics, or both. Once done, all of your Analytics properties will show in two dropdowns. Select the properties you wish to connect for G4 and Universal tags.
Connecting Google Ads
Syncing your Google Ads allows you to measure and analyze the browsing behavior of visitors. You can then tailor your campaigns to the actions of those audiences. Choose your existing Google Ads account, or create a new one by getting an invite link via Conversios.
Enabling Advanced Settings
To get the most out of Conversios and Google Ads, you can enable all the Advanced Settings present on the screen. These include:
- Enable Google Remarketing Tag
Enable Dynamic Remarketing Tag
- Link Google Analytics with Google Ads
- Enable Google Ads Conversion Tracking
- Enable Google Ads Enhanced Conversion Tracking
Enabling all settings will help you better understand and target campaigns to specific visitors.
Connecting Google Merchant and Syncing Products
In case you’re not familiar, Google Merchant is a free online marketplace where you can list your products. By using Conversios, you can connect your WooCommerce products to Google shoppers, which can potentially reach millions of people worldwide.
Connecting your Google Merchant account is simple. Just like with Google Ads, you can select your merchant ID from the dropdown list or create a new one right from the plugin menu.
Once you’ve created your account, you’ll receive a notification with your merchant account ID. Click Save & Finish to proceed.
Once you’ve connected all your Google accounts (Ads, Analytics, Merchant), you’ll receive a confirmation message.
Next, sync products with Google. To do so, click “Sync New Products” under the Google Shopping tab. From there, you can select which products you want to sync in the menu popup.
On the next screen, you can choose which WooCommerce attributes you want to apply to your products in the Merchant Center. The first five attributes will be auto-filled by the Conversios plugin, as they are mandatory. Once you’ve finished selecting your desired attributes, click “Sync Products” to complete the process.
Now that we’ve covered the basics of installing and configuring Conversios, let me clarify how the plugin works.
Conversios also offers pixel integrations for a variety of social networks. You can add a pixel for:
- Meta (Facebook) event tracking
- Microsoft Ads (Bing) event tracking
- Twitter event tracking
- Pinterest event tracking
- Snapchat event tracking
- TikTok event tracking
Displaying Conversios Badge
You can also opt to display the Conversios badge in your website footer to build trust with potential customers. The plugin offers three display positions: Bottom-Left, Bottom-Center, Bottom-Right.
Conversios is available as a freemium plugin, meaning you can use its limited features at zero cost.
For premium features like Facebook Conversion API integration, you can explore one of its premium plans.
Premium plans pricing:
- Starter – $19/month or $89/year for 1 active website
- Business – $49/month or $189/year for 5 active websites
- Agency – $79/month or $289/year for 10 active websites
- Agency Plus – $99/month or $389/year for 25 active websites
The Google Analytics, Pixels, and Product Feed Manager in One also comes with a 15 day refund policy. Plus, it works on all major ecommerce platforms, including Shopify and Magento (separate pricing applies).
Conversios is a powerful tool for WooCommerce store owners who want to track their customers’ behavior and enhance their shopping experience.
With a simple setup process, the plugin lets you analyze data from Google analytics, pixels, and product feed manager in one place.
Now you can get familiar with the preferences of your customers, then tailor your shopping journey to maximize the ROI of your WooCommerce store.
Stop relying on gut instinct and start utilizing data to make informed decisions.